MRS300T Research Proposal

According to the case study, "Since 2010, profit margins of the organisation have remained constant and shareholders were wondering if there’s any chance to stimulate demand at its cinema complexes."

Which element of research proposal guidelines this example relates to?

• Marketing Problem

• Marketing Opportunity

What is the primary research objective of the proposed study?

• To measure the effectiveness of half-price promotion on sales

• To measure the effectiveness of half-price promotion on usage of self-service machines.

• To measure the effectiveness of half-price promotion on employees' productivity.

• To measure the effectiveness of half-price promotion on customer loyalty.

Select three (3) secondary research objectives of the proposed study?

• To determine the relationship between usage of self-service machines and increased demand.

• To determine the relationship between employees' productivity and increased demand.

• To determine the relationship between customer loyalty and increased demand.

• To determine the relationship usage of self-service machines and profit margins of the organisation.

• To determine the relationship between employees' productivity and customer usage of self-service machines.

Select two (2) correct hypotheses of the proposed study?

• If demand increases as a result of half-price promotion, then usage of self-service machines will also increase.

• If demand increases as a result of half-price promotion, then employees' productivity decrease.

• If demand increases as a result of half-price promotion, then sales will also increase.

• If customer loyalty increases as a result of half-price promotion, then demand will also increases.

Which statement from the case study relates to research delimitation?

• The selected cinemas whereby the experimentation will take place include Nu-Metro at Menlyn, The Glen, Bedford, GrandWest and Woodlands.

• The marketing team proposed an experimentation research, whereby Nu Metro charge half-price for a movie ticket every Thursday for a period of one month.

• Both statements relates to research delimitation.

Which research approach is most suitable for the proposed study?

• Mixed method approach

• Qualitative approach

• Quantitative approach

Which research design is most suitable for the proposed study?

• Exploratory research design

• Causal research design

• Descriptive research design

What type of data are researchers collecting when they review journal articles, textbooks, magazines and newspapers published regarding half-price promotion, customer loyalty and behaviour?

• External secondary data

• Internal secondary data

• Primary data

What type of data are researchers collecting when they review financial statements and usage of self-service machines?

• External secondary data

• Internal secondary data

• Primary data

According to the case study, "Both employees and consumers at these selected cinemas will be watched from cameras and few researchers will be hired to monitor their behaviour and record the information."

Select three (3) ethical treatment of participants that researchers should consider in this example?

• Informed consent

• Privacy

• Confidentiality

• Deception

• Access