Summative Instrument

A social media influencer is someone who …

• guides the decisions of their followers

• is an expert in a particular area

• pays their followers to buy products.

• has many followers who pay attention to their opinions.

Companies want to use influencers to help …

• sell their products to their followers.

• develop new products.

• design their websites.

• write their blogposts.

If you want to be an influencer, your bio on your social media account shouldn’t …

• say who you are.

• talk about your niche area.

• be interesting.

• be the same as other people’s bios

You should make sure that you post …

• once a month.

• every day for the first month and then once a month after that.

• about similar subjects.

• about all sorts of different things.

You can make sure that people find your post by …

• using hashtags.

• using funny or memorable titles.

• using different social media to link to your post.

• doing all of the above.

What should the title of this blogpost be?

• Five ways to influence people

• Five ways to use influencers in marketing

• Five tips on becoming a social media influencer

• Five tips on making money as an influencer

What should the title of this blogpost be?

• Five ways to influence people

• Five ways to use influencers in marketing

• Five tips on becoming a social media influencer

• Five tips on making money as an influencer

An influencer needs to know about as many topics as possible, e.g. fashion, travel, technology, etc.

• True

• False

Most influencers write regular posts on their blogs or micro-blogs.

• True

• False

You can chat with your followers using your bio.

• True

• False