Public Relations CA 4

“Public Relations” can be defined as

• a) A collection of techniques for persuading people to buy products they don’t need.

• b) A collection of techniques for persuading news organizations to give space or time to people or products that is not inherently newsworthy.

• c) Planned and continuous communication to provide information about an organization, issue or product to the public.

• d) Planned and continuous communication to obscure the inadequacies of an organization or product.

Public relations professionals often deal with either internal or external communications. Which of the following best describes those two types of communications?

• a) Internal communications deal with investors, clients, customers or contributors, and external communications keep company employees informed about the company.

• b) Internal communications always flow from the top of the organization down, and external communications always flow from the bottom to the top.

• c) Internal communications always are carried out by e-mail, and external communications always are carried out through the mass media.

• d) Internal communications keep company employees informed about the company, and external communications deal with investors, clients, customers or contributors.

Which of the following is NOT among the reasons often cited by journalists for rejecting news releases?

• a) They are not newsworthy.

• b) They are too well written.

• c) They are sent to the wrong person.

• d) They fail to include important information.

Public relations professionals should send news well in advance of the publication date because

• a) news organizations move slowly and need plenty of time to rewrite the release.

• b) a release received too close to a deadline is less likely to be published.

• c) a release received close to a deadline leaves news organizations with too little time to plan special coverage.

• d) a release received close to a deadline is likely to be thrown away.

The Corporate PR seeks to project the image and identity of the _________________

• a) Organisation

• b) Customers

• c) Public

• d) None of these

If a news release contains a statement such as “Quantities are limited, so buy yours now,” that release is of questionable news value because it is

• a) Stating the obvious.

• b) Reporting a contrived event.

• c) Telling the public what to do.

• d) Lacking attribution.

Today PR have emerged as a ________ communication network

• a) Global

• b) National

• c) Multinational

• d) None of these

__________is the visual manifestation of the company's reality.

• a) Corporate logo

• b) Corporate identity

• c) Corporate Design

• d) Corporate Reputation

In PR_______ is a commanding force in managing the attitudes of the general public toward organization.

• a) Management

• b) Employees

• c) Technology

• d) Media

In a _____ reputational capital of the company is lost.

• a) Crisis

• b) Merger

• c) Acquisition

• d) Expansion