Mass Media and Broadcasting Quiz

Mass communication traditionally tends to be

• a. One way.

• b. Communication from one (or a few) to many.

• c. Anonymous.

• d. Communication to an audience that is largely a passive recipient of messages with little or no opportunity for immediate feedback.

• e. All of the above.

The process in which large media companies purchase smaller media companies is known as

• a. Monopolization.

• b. Economic convergence.

• c. Consolidation.

• d. Media convergence.

• e. None of the above.

Which of the following is NOT one of the primary functions of mass communication?

• a. Surveillance.

• b. Correlation.

• c. Cultural transmission.

• d. Entertainment.

• e. Immunization.

Digitization is

• a. Thin, flexible fibers of glass capable of transmitting light signals.

• b. The process in which media is made into computer-readable form.

• c. Media's focus on narrower audience segments.

• d. None of the above.

• e. All of the above.

Asynchronous media

• a. Is media that gets degraded or less clear when converted to digital format.

• b. Require using a personal computer to act as editor, publisher, and writer.

• c. Require the audience to be assembled simultaneously with the broadcast, transmission, or event.

• d. Allow the audience to consume the media at a time and place of their choosing.

• e. None of the above.

Which of the following is not part of “media literacy”?

• a. Being able to read or understand content in different languages.

• b. Critically analyzing media content by considering its particular presentation and its underlying political or social messages.

• c. Assessing media ownership and regulation issues that might affect what media is presented in what form.

• d. Knowing how technology affects the media.

The grammar of media includes which of the following?

• a. The size and design of books, newspapers, and magazines.

• b. The types of camera angles used on television, editing, lighting, sound effects, and music to help cue viewers.

• c. Use of sound effects, actualities, and voice-overs on radio.

• d. The music genres that the music industry divides music into.

• e. All of the above.

Subtext is best defined as

• a. The technology underlying a particular medium of communication.

• b. The message beneath the apparent message.

• c. The explicit message.

• d. Words that appear when using closed captioning.

• e. The fine print in user agreements or contracts.

Which came first in the development of electronic or recorded mass media?

• a. Wireless radio.

• b. Phonograph.

• c. Kaleidoscope.

• d. Television.

• e. They were all invented within five years of each other.

Thomas Edison patented a method for recording sound on a tinfoil cylinder, which he called the

• a. Phonograph.

• b. Gramophone.

• c. Graphophone.

• d. Homophone.

• e. None of the above