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Productos y Marcas
Quiz
•
Arts
•
University
•
Practice Problem
•
Medium
SARA ODAR
Used 27+ times
FREE Resource
Enhance your content in a minute
10 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Una marca global, ¿Tiene el mismo nombre en todo el mundo?
Verdadero
Falso
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Es la distribución de muestras gratuitas:
Nesting
Franchising
Sampling
Branding
3.
OPEN ENDED QUESTION
3 mins • 1 pt
Defina: ¿Qué es una estrategia?
Evaluate responses using AI:
OFF
4.
FILL IN THE BLANK QUESTION
1 min • 1 pt
En el 2016, Unilever adquirió la empresa ____________ por $ 1000 millones.
5.
MULTIPLE CHOICE QUESTION
30 sec • Ungraded
¿Con qué característica asocia una marca global?
Señal de calidad.
Mito global.
Responsabilidad global.
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
A la Extensión del producto y de la comunicación, se le conoce como:
Comunicación dual.
Adaptación dual.
Extensión dual.
Producto alternativo dual.
7.
OPEN ENDED QUESTION
2 mins • 1 pt
Mencione 3 marcas globales:
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OFF
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