MULTICULTURAL LIT ELEMENT ADVERTISEMENTS

‘Advertisement’ means a

notice or announcement in a public medium promoting a

• product

• publicizing a job vacancy

• service

• events

Advertising is made

possible when _______ symbols were invented

Commercial ads often seek to generate

increased consumption of their products or services through __________, which

associates a product name or image with certain qualities in the minds of

consumers.

Their objective is to change the _______ of

the recipient, so that he or she is persuaded to take the action desired by

the advertiser.

• thinking pattern

• buying behavior

• habits

• spending

Racial stereotyping can be _________for the

advertiser as well as the viewer in instances where specific demographics are

being targeted.

“Are you man enough… to be a nurse?” This quote challenges the ________- aspect of

having to do a job that was typically associated with women.

Reviewing an advertisement:

• Show various components of the advertisement

• Describe the verbal strategies

• Describe the values and emotion the ad provokes in the readers

• Describe the visual strategies