Brand Identity

Branding is

• is a device that legally identifies ownership of a registered brand or trade name.

• the process of working toward maximizing recognition of a particular brand.

• the use of a name, design, symbol, or a combination of those elements that a sports or entertainment organization uses to help differentiate its products from the competition.

• consumer preference for a particular brand as compared to competitor products or services.

What is a Brand Identity?

• Your brand identity is how you perceives yourself.

• Your brand identity is the same as branding.

• Your brand identity is how your audience perceives you.

• Your brand identity is your logo.

Logo is...

• an advertisement that shown on TV or social media

• a mark, sign, or word that represent an idea into a story

• a symbol made up of text and images that identifies a business

• a group of colored points on a flat surface that shown effect colors

Identity means...

• Selfish and existence

• Population of humans

• self image and personality

• social community and socialite

Which of the following is a primary reason that businesses use brands:

• To identify their products

• To charge high prices

• To increase materialism

• To reduce expenses

Which of the following is not the elements that are essentials in making a Brand Identity?

• Brand need story

• Inspiration

• Imagery

• Colour palette

• Typography

When branding is successful, a brand's ___ is improved

• debt

• safety

• image

• wealth

Why is branding so important?

• Simplify consumer decision making.

• Assure repeated purchases

• Secure a competitive advantage.

• Become a valuable asset.

• All of the above

Finally, what is brand?

• Product make company succesful

• Promise to the customer that the product is good and effective also efficient

• Impression from the audience to the product logo, product function, and product price.

• Result from customer feeling about the product, service or company affecting the reputation of itself.