CHAPTER 5: THE HERITAGE OF ABUNDANCE

Which of the following statements is NOT true?

• The European settlers found a North American continent that was rich in undeveloped resources.

• The values of the American people inspired them to develop a wilderness continent into a wealthy nation.

• The American government discouraged them from developing the natural resources.

Tocqueville believed that in a nation such as the United States, where wealth and social position are not determined by birth,

• the rich are not worried about keeping their wealth.

• everyone is worried about either acquiring wealth or holding on to it if they have it.

• people worry about money so much because they are basically very greedy.

American probably think of themselves more as consumers than producers because

• few people are still farmers.

• they are influenced by mass advertising.

• they are concerned about competing on the international market.

Advertisers are now creating ads for individual users on the Internet, using digital information about their use of digital media. This means that

• advertisers create personal ads for you by following what you do on the Internet.

• advertisers use media experts to design digital ads.

• advertisers use mass media technology to reach as many people as possible.

The spread of cable and satellite TV has meant that

• more Americans watch the networks ABC, NBC, CBS, and Fox than other channels.

• there is a virtually unlimited variety of television programs available.

• the number of people watching one program at the same time has increased dramatically.

Another aspect of the Internet is that individuals can customize, or personalize, the news they receive about current events, and they can set up their own news sites or blogs. This means that

• the Internet offers no real way for people to share news and their opinions about news.

• most people are interested in general news and there are few individual differences.

• people can choose to receive only news that interests them personally.

Which of these is implied, but not stated directly, in the What American Consumers Like section of the chapter?

• Fast food is as healthy as home-cooked food.

• Most of the cooking is done by women.

• Men use credit card more than women.

Based on the information in the What American Consumers Like section, which one of these statements is true?

• Americans like new products and want to improve old ones.

• When buying a chair, most Americans would be more concerned about its beauty than its comfort.

• At first, Febreze did not sell well because Americans are not concerned about how their houses smell.

The view that a country’s economy is an ever-expanding pie

• is held by most nations in the world today.

• is a belief held by Americans and reinforced by their experiences.

• is a belief that a country’s food supply will continually expand.

Fracking is a new technique that allows drilling companies to get oil and natural gas from underground supplies in the United States that had not been accessible. This means that

• oil and gas supplies have always been easy to reach in the U.S.

• oil and gas companies are not permitted to use the fracking technique.

• the fracking technique gives companies the opportunity to reach oil and gas they could not get to before.