ESB 2.2

Which 2 are offline marketing platforms? (choose 2)

• Google ads

• Flyers and Pamphlets

• Email

• TV ads

Your company manufactures 72 hr emergency kits and sells them for a profit margin. You want to expand your customer base to increase your sales volume, but you have a limited budget.

What marketing method would be the best choice?

• Local Television Ad

• Social Media

• Distribute Flyers

• Email

A DJ wants to analyze market reaction to the new music selections played at his dance last weekend. He advertises his weekly dance using social media and email.

Which would be the most effective way to gather reactions from those who attended the dance?

• Observation

• Surveys

• Focus Groups

• Personal Interviews

A hair salon acquired 100 new customers last year.

Cost in the marketing and sales areas were the following:

-Marketing cost $1,000

-Sales cost $10,000

-Salaries $96,000

What was the customer acquisition cost?

• $100

• $10

• 1,070

• $1

Which 3 are segments in a Marketing Plan? (choose 3)

• Geographic

• Behavioral

• Loyalty

• Demographic

• Income

Which 3 are online marketing platforms? (choose 3)

• flyers and Pamphlets

• TV ads

• Google ads

• Social Media

• Email

You have opened a for-profit adult technical school and you want to advertise it to potential students throughout your state.

Which marketing method would be most appropriate?

• Social Media

• Local Television Ad

• Distribute Flyers

• Email

The owner of an organic pet food store would like to analyze the sales data to determine if the business is growing, declining or remaining flat. The owner has the following data.

-Sales revenue last year= $350,000

-Sales revenue current year= $402,500

• 10%

• 15%

• 13%

• 17%

A local restaurant prides itself in having a high number of return customers. To build loyalty, the owner of the restaurant offers a free prime rib dinner (value $20) to any customer who purchases a meal during 10 previous visits. Meals purchased are tracked by stamps on a loyalty card.

At the end of the month, the owner decides to calculate the customer retention cost. The data is the following.

-Number of Customers at start of the month = 100

-Number of customers at the end of the month = 120

-Number of new customers= 40

-Value of free dinners redeemed = $240

What was the customer retention cost?

• $2

• $3

• $12

• $6

Which 2 are segments in a Marketing Plan? (Choose 2)

• Income

• Demographic

• Psychographic

• Loyalty