ESB 3.2

You have an idea for a new product. Market research suggests the product is needed to solve a problem and will be enthusiastically embraced by customers.

What is the 1st steps you must do before creating a product prototype?

• Identify materials

• Pre-sale the product for funding

• Launch a marketing campaign

• Create a social media following

You create a new type of electric shaver that is light weight, portable, and holds a charge longer.

What are the 3 things you will need to consider regarding the mass production of your electric shaver? (choose 3)

• Creating your prototype to demonstrate the product's function to potential customers.

• Finding a manufacturer.

• Developing the product website and social media compaign.

• Sourcing materials needed for the components of the products.

• Setting up your test marketing strategy.

You have an idea for a new service. Market research suggests the service is needed to solve a problem and will enthusiastically embraced by customers.

What is one of the 1st steps you must do before offering a new service?

• Create a social media following

• Pre-sale the service for funding

• Launch a marketing campaign

• Identify knowledge required

You create a new strategy for lanwncare services that involves assessing lawn health, applying the correct herbicides and pesticides and other necessary solutions to quickly bring a lawn back to health.

What are the 3 things you will need to consider regarding the mass delivery of your service?

• Finding a source of materials to support your service.

• Setting up your test marketing strategy.

• Training employees with the knowledge to consistently deliver the service.

• Establishing quality control measures and accountability.

• Creating an effective demonstration of your service for potential customers

Your company is manufacturing a new product. You need to establish a product quality control process.

What 3 things must you do to create and establish your product quality control process?

• Establish the method to use for testing product quality.

• Publish your test results in a popular professional journal.

• Review the results of internal quality assurance testing.

• Determine what standards have to be met based on the product and industry

• Setting up your test marketing strategy.