ART ELEMENTS AND PRINCIPLES

These are the colors that are opposite to each other.

• Complementary Colors

• Analogous Colors

• Triadic Colors

• Split Complementary Colors

It is the name we give to the color or identity of a color.

• Value

• Intensity

• Hue

• Tint

This is the principles of art which occurs anytime an element of a piece is given dominance.

• Harmony

• Emphasis

• Contrast

• Balance

It is created by using elements that conflict with one another

• Contrast

• Emphasis

• Harmony

• Balance

This may be thick, thin, fine, ragged, straight, or curved.

• Line

• Shapes

• Texture

• Color

This type of logo consists of letters that represent the company name.

• Wordmark

• Lettermark

• Combination

• Abstract

This logo resembles an actual object.

• Pictorial

• Combination

• Lettermark

• Wordmark

This kind of logo is used to brand possessions, achievements, or even one's identity.

• Personal Logo

• Crests Logo

• Business Logo

• Product logo

This kind of logo is used to identify a family, country, or organization.

• Crests Logo

• Personal Logo

• Business Logo

These are shapes found in nature like the shapes of flowers, leaves, and the like.

• Geometric Shapes

• Organic Shapes

• Organic Forms

• Geometric Forms