Marketing - Part B

Which of the following is a paid, public announcement by an identified sponsor?

• marketing

• advertising

What is the planning of business activities to connect the company with consumers?

• marketing

• market research

• advertising

• demography

Which of the 4Ps is what the company is actually providing?

• price

• product

• promotion

• place

Which of the 4Ps involves the profit margins and response by consumers?

• price

• product

• promotion

• place

Which of the 4Ps involves the channels of distribution of a product?

• price

• product

• promotion

• place

Which of the 4Ps involves communicating and selling to potential customers?

• price

• product

• promotion

• place

In the 4Ps, which of these options is not a part of Product?

• function

• packaging

• discounts

• warranty

In the 4Ps, which of these options is not a part of Place?

• location and distance

• logistics

• distribution

• leasing

In the 4Ps, which of these options is not a part of Price?

• leasing

• warranty

• discounts

• sales price

In the 4Ps, which of these options is not a part of Promotion?

• public relations

• media

• personal selling

• transactional functions