SMS Chapter 1 Review

The owner of a small home-cleaning service has subscribed to several social media groups. Those groups often post short articles and tips on how to maintain a clean home. The owner shares these on her own business's social media page and then uses the service's features to boost the messages to more people who are local and similar to her own followers. What kind of social media communication is this?

• Shared Communication

• Owned Communication

• Earned Communication

• None of the Above

Which social networking site features circles?

• Pinterest

• Facebook

• Google+

• None of the Above

Which one of the following is a standard model for exchanging data on the Web?

• XML

• RDF

• Ajax

• None of the Above

As an experienced Social Media Strategist, you know that the _______________ of social media allows you to post up-to-the-minute updates on any developing stories about your company or brand.

• Permanence

• Immediacy

• Frequency

• None of the Above

Which type of social media publishing only allows users to send brief messages?

• Bookmarking

• Media sharing

• Microblogging

• None of the Above

While interviewing for a position as a Social Media Strategist, the interviewer asks you what the most important reason for a business to use social media is. Which would be the best answer?

• To identify potential customers and contact them

• To build a relationship with it customers.

• To display content about your products

• None of the above

As a Social Media Strategist you are classifying individuals as participants, sharers and spectators. Why would you be concerned with spectators in your social marketing strategy?

• You would not be concerned with them because they never post content about your product.

• Because they are often influenced by the content they view on social media sites.

• Because they often post ratings and reviews of products and services.

• None of the Above

A popular electronics retailer uses several print media channels to send information about weekly special offers and sales. How can they also use social media to communicate product information to their customers?

• Post links to their corporate Web site.

• Upload PDF files of their print media documents.

• Post product reviews and promotions.

• None of the Above

As a Social Media Strategist you know that which of the following is typically used to build relationships with customers instead of selling products to them?

• Social entertainment sites

• Social collaboration sites

• Social commerce sites

• None of the Above

As the Social Media Strategist at a company, your coworker comes to you and asks you to explain that if your ads and products are all over the Internet, how would anyone ever find them? Which would be your best explanation?

• Tagging is the practice of categorizing on line content and allows non-technical users to work together to collectively classify and find information.

• Our current and potential customers will be able to find our ads and products because when you put something on the Internet it is always preceded by a hashtag.

• Once the ads are placed on the Internet I will e-mail out links to the locations of those ads and this will allow our customers to find our products and company messages.

• None of the Above