Marketing 1.01

Any paid form of nonpersonal presentation of ideas, goods, or services.

• customers

• marketing

• advertising

• publicity

The people who buy goods and services.

• advertising

• customers

• economy

• services

Tangible items that should last a long time.

• personal selling

• durable goods

• Economy

• Feature

The system in which people make and spend their incomes

• Economy

• marketing

• marketing concept

• personal selling

A fact about or characteristics of a product

• marketing concept

• planning

• feature

• pricing

Tangible objects and materials

• goods

• feature

• personal selling

• services

The activity, set of institutions , and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

• Pricing

• marketing

• services

• goods

A philosophy of conducting business that is based on the belief that all business activities should be aimed toward satisfying customer wants and needs while achieving company goals

• Sales promotion

• Publicity

• marketing concept

• Personal selling

tangible items that are consumed within a short time

• product

• services

• producers

• nondurable goods

the form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities

• sales promotion

• societal marketing concept

• publicity

• personal selling