Marketing Information Management - Warm Up

Marketing Information Management - Warm Up

9th - 12th Grade

15 Qs

quiz-placeholder

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Marketing Information Management - Warm Up

Marketing Information Management - Warm Up

Assessment

Quiz

Business

9th - 12th Grade

Hard

Created by

Breanna Lewis

Used 20+ times

FREE Resource

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A marketing-research project that gathers sufficient information to help the business in its decision-

making would be described as

thorough

efficient

tedious

predictive

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a true statement about qualitative research:

It is based on statistics and facts.

It is often conducted through experiments.

It uses large samples of the population.

It is conducted during a short time frame.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is determined in a research project's master plan:

How much data to collect

The company's target market

How much the marketers will be paid

The purpose of the research

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Interviewers cause marketing-research errors when they

allow respondents to answer questions honestly

communicate clearly with respondents.

ask the respondents to answer all of the questions.

express a biased attitude when asking questions.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of a secondary source of data that a business can obtain internally

Sales report

Trade Journal

Government web site

Magazine article

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following situations indicates that a marketer should contact marketing research to resolve a problem:

Declining inflation

Testing new products

Monitoring competitors

Losing market share

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Because the Hubert Company is not sure how to define its marketing problem, it should begin examining the issue by:

gathering primary marketing data

selecting a survey format

analyzing the sampling error

conducting exploratory research

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