A marketing-research project that gathers sufficient information to help the business in its decision-
making would be described as
Marketing Information Management - Warm Up
Quiz
•
Business
•
9th - 12th Grade
•
Hard
Breanna Lewis
Used 20+ times
FREE Resource
15 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A marketing-research project that gathers sufficient information to help the business in its decision-
making would be described as
thorough
efficient
tedious
predictive
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a true statement about qualitative research:
It is based on statistics and facts.
It is often conducted through experiments.
It uses large samples of the population.
It is conducted during a short time frame.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is determined in a research project's master plan:
How much data to collect
The company's target market
How much the marketers will be paid
The purpose of the research
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Interviewers cause marketing-research errors when they
allow respondents to answer questions honestly
communicate clearly with respondents.
ask the respondents to answer all of the questions.
express a biased attitude when asking questions.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of a secondary source of data that a business can obtain internally
Sales report
Trade Journal
Government web site
Magazine article
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following situations indicates that a marketer should contact marketing research to resolve a problem:
Declining inflation
Testing new products
Monitoring competitors
Losing market share
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Because the Hubert Company is not sure how to define its marketing problem, it should begin examining the issue by:
gathering primary marketing data
selecting a survey format
analyzing the sampling error
conducting exploratory research
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