Principles of Marketing Mock

What is the focus on Relationship Era marketing?

• Long-term connection to customer

• Selling to customers

• Marketing to customers

• Making product for customers

Which of these statements about market segmentation are TRUE?

• The same factors are used to analyze both business and consumer markets

• It is the basis for target marketing

• The process involves careful analysis of a range of products

• All of the above

A marketing plan documents how to focus marketing efforts. In good marketing strategy, what's at the center of all the efforts?

• The competitors

• The business

• The product

• The customer

What is the term for a group of people who are most likely to buy a product?

• Target market

• Market segment

• Market mix

• Consumer market

Which of these items is made up of elements known as the "4 Ps" (product, pricing, place, promotion)?

• Marketing mix

• Target market

• Marketing Plan

• Marketing Concept

Monica lives in a modest house in an area that has access to recreational pursuits. She enjoys jogging and other outdoor activities. Which target market methodology would marketers evaluate when looking at Monica's lifestyle?

• Demographics
• Geographics
• Psychographics
• Behaviorist

 Which phase of the Product life cycle is when sales rise and competition start to notice your product. 

• Introduction
• Growth
• Maturity
• Decline

Which phase of the Product life cycle is when profits peak and start to decline. 

• Introduction
• Growth
• Maturity
• Decline

What is the process of dividing a market into groups of people who have the same product needs?

• Market
• Market Segmentation
• Target market
• Concentrated Marketing Strategy

Which of the following best describes a target market?

• Close competitors of a business
• The people who buy a business's products
• Groups that do not buy a business's products
• The individuals at whom a business's marketing strategies are aimed