Persuasive Media Techniques

This ad is an example of which classical appeal?

• Ethos/Credibility

• Logos/Logic

• Pathos/Emotion

The advertisement is an example of which fallacy?

• Mudslinging

• Glittering Generalities

• No True Scotsman

• Bandwagon

This persuasive technique is used to make you feel left out if you don't join the group.

• Mudslinging

• Testimonials

• Bandwagon

• Pathos/Emotional Appeal

The use of statistics in the advertisement is an example of ...?

• Logos/Logical Appeal

• Ethos/Credibility Appeal

• Bandwagon

• Pathos/Emotional Appeal

The statement "you are not really an American if you are vegetarian" is an example of which fallacy?

• Mudslinging

• No true Scotsman

• Bandwagon

• Glittering generalities

Lebron giving a testimony for Lumosity is an example of which classical appeal?

• Ethos/Credibility

• Logos/Logic

• Mudslinging

• Pathos/Emotions

A Coca-Cola advertisement making fun of or insulting a Pepsi product would be an example of which fallacy?

• No True Scotsman

• Glittering Generalities

• Bandwagon

• Mudslinging

Which verb below is an example of purpose?

• To persuade

• To entertain

• To inform

• All of the above

If you want to make a product look good you should create an advertisement with which kind of bias?

• Positive

• Neutral

• Negative

What is the purpose of persuasive media techniques?

• buy my product
• believe what I believe
• do what I want you to do
• all of the above