Marketing Career Cluster

Which of the following is NOT one of the Four Ps of Marketing?

• a. Price

• b. Product

• c. Protection

• d. Promotion

In the Four Ps of Marketing, product can mean any good or service.

• a. True

• b. False

Products can also be tangible, which means that they are services.

• a. True

• b. False

______ refers to all of the different ways that the company will communicate about the product or service.

• a. Promotion

• b. Price

• c. Product

• d. Place

_____ is an international organization that prepares high school and college students for careers in finance, hospitality, management, and marketing.

• a. DECA

• b. FFA

• c. Student Government

• d. Spanish Club

Junior Achievement is a volunteer-based club that helps students develop entrepreneurship skills.

• a. True

• b. False

______ Refers to the ways in which the company will market and distribute the product or service.

• a. Promotion

• b. Price

• c. Product

• d. Place

Which of the following Four Ps or Marketing directly impacts revenue?

• a. Promotion

• b. Price

• c. Product

• d. Place

The ______ is something that the consumer needs or wants.

• a. Price

• b. Product

• c. Package

• d. Item

Which of the following is NOT a decision associated with the price of a product?

• a. The price to set

• b. Whether or not to offer rebates

• c. Whether or not to offer discounts

• d. How the company will reach the right consumer