Marketing Cloud 101

Marketing Cloud 101

Professional Development

38 Qs

quiz-placeholder

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Marketing Cloud 101

Marketing Cloud 101

Assessment

Quiz

Other

Professional Development

Practice Problem

Medium

Created by

Patricia Chavez

Used 28+ times

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38 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?

Preference Center link and physical mailing address

Business name and a link to the business website

Business name and physical mailing address

Preference Center link and a link to the business website

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message

- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator

The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings

What action should correct the issue?

Apply the Marketing Cloud for AppExchange User option as well

Reset al passwords to force new tokens

Apply the appropriate user mappings in the CRM configuration

Apply the administrator and Marketing Cloud Administrator permission sets to user

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An email marketing manager is planning to send a promotional email to one million subscribers.Which data structure should be used?

Publication List

Data Extension

Group

List

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave

How should NTO create a new user to fill in?

Delete the campaign manager's user and create a new user

Disable the campaign manager's user and create a new user

Transfer the campaign manager's permissions to a new user

Deactivate the campaign manager's license and assign it to the new user

5.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Where would a Marketing Cloud admin view all verified email addresses?

Identity Verification Log

From Address Management

Reply Mail Management

Sender Profiles

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Northern Trail Outfitters (NTO) wants a business analyst to import contact lists. The analyst has the follow Cloud Channel Manager and Marketing Cloud Viewer. The Analyst logged in but is unable to import contacts.

How should NTO update the user to allow the analyst the appropriate access?

Add Marketing Cloud Security Administrator

Add Distributed Sending User

Remove Marketing Cloud Channel Manager

Remove Marketing Cloud Viewer

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Using measures, what data can a marketer use to segment an audience?

Open Data

First Name Attributes

Geographical Data

Gender Data

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