ESTRATEGIAS DE MERCADEO
Authored by GERMAN VARGAS
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20 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
El proceso de comunicación inicia por receptor...
Verdadero
Falso
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Dentro del proceso de comunicación al emisor se le puede considerar que es la marca o compañía.
Verdadero
Falso
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
El primer paso para desarrollar una comunicación eficaz es:
Diseño de un mensaje
Identificación del mercado meta
Determinar objetivos
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Dentro del diseño del mensaje existe una herramienta para poder evaluar la eficacia de la comunicación, esta herramienta se llama:
Modelo ASDA
Modelo AISA
Modelo AIDA
Modelo ASTA
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Ejemplo de una comunicación impersonal:
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Ejemplo de una comunicación personal:
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
¿Qué tipo de estrategia es?
Estrategia de empujar (Push)
Estrategia de jalar (Pull)
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