YS > Dig Mkt > Ch2: Digital consumer
Authored by Max Barahona
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9 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which is more accurate?
Hedonic consumers buy goods that are needed.
Hedonic consumers buy goods that are not needed.
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The technology acceptance model was designed to ______.
Encourage users to accept technology.
Explain computer usage behavior.
Gain acceptance of technology models.
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
A prosumer is a ______.
Professional consumer
Producer consumer
Producer owner
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The online customer journey involves which of these stages?
Post-purchase, purchase, pre-purchase.
Pre-purchase, purchase, post-purchase.
Purchase, pre-purchase, post-purchase.
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Net promoter score gains opinion and asks customers ______.
1 question
2 questions
5 questions
10 questions
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
A session cookie is ______.
A temporary cookie.
A cookie that remembers your username and password.
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Dark social is______.
Weak practice in social media.
When customers arrive at your site from an unknown source.
Dangerous or negative messages on social media.
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