MKT PREP

What does the Quick Campaign Spend app allow you to do?

There are 3 correct answers to this question.

• Adjust high-level attributes such as program, start and end dates, and media type for multiple campaigns.

• Adjust and distribute spend to multiple campaigns.

• Filter campaigns on attributes such as category, owner, and priority.

• View KPI charts showing actual spend from sources such as Facebook, Google, and SAP ERP.

• Approve spend for individual or multiple campaigns.

Which of the following is a pre-requisite for creating a new lead stage in SAP Marketing Cloud?

Please choose the correct answer.

• Lead scores have been defined.

• A segmentation building block has been defined.

• A custom business object has been created.

• The lead has been replicated from SAP Cloud for Customer.

What does enable external systems to post interactions to an SAP HANA database or receive recommendations using an OData service?

Please choose the correct answer.

• A recommendation scenario

• marketing expert

• manages recommendation models

During onboarding, what are the steps to be performed using the initial administrator user for SAP Marketing Cloud?

Please choose the correct answer.

• Create business users, create business catalog roles, activate business user logon

• Create administrator business role, create employee for administrator, assign business roles to the system administrator

• Create administrator business role, assign business roles to system administrator, activate administrator user logon

You can gain an overview of the whole Marketing Process [page 84] by simply clicking on the respective area in the graphic:

Please choose the correct answer.

• Recent Items displays objects like target groups, campaigns, or contacts you recently opened.

• All of above.

• The Analytics and Report Gallery you the latest Analytics Stories and Reports.

• Active Campaigns shows all campaigns that are currently active.

• Create Segmentation Model lets you directly create a segmentation model for a specific profile. And Corporate Accounts opens a full list of your corporate accounts.

What are the main objects that make up the data model of SAP Marketing Cloud?

Please choose the correct answer.

• Interactions, Interaction Contacts, Items of Interest

• Items of interest, Interactions, Products and Product Category

• Segmentation Models, Profiles, Interactions

• Interactions, Interaction Contacts, Products and Product Category

Which Core Data Services (CDS) view types are typically called by analytical tools such as SAP Analytics Cloud or the Query Browser?

There are 2 correct answers to this question.

• Consumption views

• Reuse views

• Basic views

• Composite views

Who does creates, maintains, and manages recommendation models?

Please choose the correct answer.

• Marketing Expert

• Business Analyst

• SAP Consultant

• SAP End User

What is the SAP API Business Hub?

Please choose the correct answer.

• A catalog of APls that allows to test integration processes and access documentation

• A platfom1that provides usage types for analytics and integration, such as BW, Pl, and Portal

• A high-performance, complex event processing engine that collects and analyzes streams of events in real time

• An integrated end-to-end platform that covers the complete application lifecycle for your IT solution

Which application marketing managers can use for marketing activities?

Please choose the correct answer.

• Approvals and Notifications

• Marketing Plans

• Budget Planning

• Spend Management

• Planning Analytics