Influencer Marketing Quiz

Which social media platform is used most by brands for influencer marketing campaigns?

• Instagram

• Facebook

• YouTube

• LinkedIn

Which of the following is NOT an objective of influencer marketing?

• Sales & Conversions

• Building credibility for your brand

• Crowdsourcing new ideas

• Reach & Awareness

“Super Follows” feature has been introduced by which social media giant?

• Facebook

• Twitter

• Instagram

• Reddit

Who is the most followed individual on Instagram?

• Dwayne “The Rock” Johnson

• Virat Kohli

• Cristiano Ronaldo

• Kylie Jenner

The ban of which of the following apps in India led to the loss of about INR 120 crores in annual earnings of the top 100 influencers on the platform?

• PUBG

• Kwai

• TikTok

• Clash of Kings

__________ show support for your cause, defend your product or service but does not have any alliance with your brand.

• Celebrities

• Influencers

• Ambassadors

• Advocates

Which social media platform is testing a feature named ‘Tip Jar’, which enables users to send money to favourite influencers?

• Facebook

• Twitter

• TikTok

• Instagram

What is social commerce?

• A new form of commerce where customers buy goods and services in a very social way.

• A subset of e-commerce where customers engage and purchase goods directly on social media platforms.

• A more social form of e-commerce that happens offline, where people buy products at physical locations.

• A form of commerce that has been around for a very long time.

  
  

Which is the most widely known authority for Influencer Marketing in India?

• Ministry of Electronics and Information Technology

• ASCI

• FTC

• Influencer Authority of India

In 2018, an online rivalry brewed up between the biggest YouTuber in the world Pewdiepie and an Indian entity for the title of the ‘Biggest Subscriber Base’ on Youtube. Which Indian entity are we talking about here?

• Desi Comedy

• Tips

• T-Series

• CarryMinati