Marketing Management

Marketing Management

1st - 5th Grade

20 Qs

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Marketing Management

Marketing Management

Assessment

Quiz

Social Studies

1st - 5th Grade

Practice Problem

Hard

Created by

Thu Hoang

Used 35+ times

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20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which of the following is NOT an element of the marketing mix?

Distribution

Product

Target market

Pricing

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

The term "marketing mix" describes:

A composite analysis of all environmental factors inside and outside the firm

A series of business decisions that aid in selling a product

The relationship between a firm's marketing strengths and its business weaknesses

A blending of four strategic elements to satisfy specific target markets

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Newsletters, catalogues, and invitations to organization-sponsored events are most closely associated with the marketing mix activity of---

Pricing

Distribution

Product development

Promotion

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

The strategic marketing planning process begins with ...

The writing of the mission statement

The establishment of organizational objectives

The formulation of a marketing plan

Hiring a senior planner

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Today's marketers need ______________

Neither creativity nor critical thinking skills

Both creativity and critical thinking skills

Critical thinking skills but not creativity

Creativity but not critical thinking skills

View answer

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ______________

Marketing strategy.

Marketing control.

Marketing analysis.

Marketing implementation

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Segmentation is the process of:

Dividing the market into homogenous groups

Selecting one group of consumers among several other groups

Creating a unique space in the minds of the target consumer

None of these

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