Marketing Management

Which of the following is NOT an element of the marketing mix?

• Distribution

• Product

• Target market

• Pricing

The term "marketing mix" describes:

• A composite analysis of all environmental factors inside and outside the firm

• A series of business decisions that aid in selling a product

• The relationship between a firm's marketing strengths and its business weaknesses

• A blending of four strategic elements to satisfy specific target markets

Newsletters, catalogues, and invitations to organization-sponsored events are most closely associated with the marketing mix activity of---

• Pricing

• Distribution

• Product development

• Promotion

The strategic marketing planning process begins with ...

• The writing of the mission statement

• The establishment of organizational objectives

• The formulation of a marketing plan

• Hiring a senior planner

Today's marketers need ______________

• Neither creativity nor critical thinking skills

• Both creativity and critical thinking skills

• Critical thinking skills but not creativity

• Creativity but not critical thinking skills

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The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ______________

• Marketing strategy.

• Marketing control.

• Marketing analysis.

• Marketing implementation

Segmentation is the process of:

• Dividing the market into homogenous groups

• Selecting one group of consumers among several other groups

• Creating a unique space in the minds of the target consumer

• None of these

The ______________ function of marketing makes the products available in different geographic regions.

• Production.

• Selling.

• Distribution.

• Promotion.

The traditional view of marketing is that the firm makes something and then ______________ it.

• Markets.

• Sells.

• Prices.

• Services.

Groups that have a direct or indirect influence on a persons attitudes or behavior is known as ______________

• Reference groups

• Family.

• Roles.

• Status.