A representation of the target audience so that you are designing for a specific audience instead of a generic one.

Are the problems users face that create friction in certain user flows. Once designers identify these, they can create a user-friendly design.

It is all the research that you conduct to understand your end user better.

a skeletal framework of your product, app, or website design. It is a blueprint of the design without any content, images, and interactive elements.

an outline of the proposed final product that is used for testing before launch.

a realistic representation of how the design will finally look in the end. Bear in mind that it looks exactly like the final product.

also referred to as split testing. It is the process that asks users to pick from two versions of your design. The products are presented side by side to a group of users to learn which they like better.

a user research method that asks users to arrange information into groups that make sense to them.

Design that is backed by data and helps understand the target audience better

A UI design style that focuses on employing simple, two-dimensional elements with bright colors.