marketing edexcel business a level L1-7

is the formula for :

• market share

• percentage change

• market size

Automation is more likely in a :

• niche market

• mass market

A bespoke product =

• a standard mass produced product

• a product made to the customer specification

• an off-the-shelf product

A product is likely to be cheaper :

• in a mass market

• in a niche market

• market share = 40%

• market share = 30%

• market share = 36%

• market share = 25%

Can sell to customers 24 hours a day, worldwide

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Customers can physically inspect the product

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More risk of products being returned

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Which image shows an internal risk ?

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Market change is affected by external factors (PEST)

• T = technological change

• T = tastes and fashions

• T = the pound

• T = the staff motivation