UNIT 2 Research Methods

UNIT 2 Research Methods

11th - 12th Grade

14 Qs

quiz-placeholder

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UNIT 2 Research Methods

UNIT 2 Research Methods

Assessment

Quiz

Other

11th - 12th Grade

Medium

Created by

Jenny Walker

Used 3+ times

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14 questions

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1.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Research is an essential for media industries because...

it helps identify the potential success of a product.

it lets them communicate directly with their target audience.

it helps make sure content is accurate.

it helps identify and evaluate the current market.

2.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Types of primary research include...

Online survey

Magazines

Interview

Internet

Focus groups

3.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Types of secondary research are...

Focus groups

Books and journals

Interviews

Newspapers

Internet

4.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Advantages of primary research include...

it is potentially more reliable

it is time consuming

it can be more relevant and up to date

it can be tailored to meet the needs of the project

it is always easy to collect

5.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Disadvantages of secondary research include...

it might be biased or inaccurate

it is time consuming

it isn't always specific to the project

it can be tailored to meet the needs of the project

it is quick and easy to collect

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Qualitative data is usually gathered using open-ended questions and includes descriptive information as well as being usually expressed as opinions.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Quantitative data is usually numerical and asked using closed questions.

True

False

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