UNIT 2 Research Methods
Authored by Jenny Walker
Other
11th - 12th Grade
Used 3+ times
AI Actions
Add similar questions
Adjust reading levels
Convert to real-world scenario
Translate activity
More...
Content View
Student View
14 questions
Show all answers
1.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Research is an essential for media industries because...
it helps identify the potential success of a product.
it lets them communicate directly with their target audience.
it helps make sure content is accurate.
it helps identify and evaluate the current market.
2.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Types of primary research include...
Online survey
Magazines
Interview
Internet
Focus groups
3.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Types of secondary research are...
Focus groups
Books and journals
Interviews
Newspapers
Internet
4.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Advantages of primary research include...
it is potentially more reliable
it is time consuming
it can be more relevant and up to date
it can be tailored to meet the needs of the project
it is always easy to collect
5.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Disadvantages of secondary research include...
it might be biased or inaccurate
it is time consuming
it isn't always specific to the project
it can be tailored to meet the needs of the project
it is quick and easy to collect
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Qualitative data is usually gathered using open-ended questions and includes descriptive information as well as being usually expressed as opinions.
True
False
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Quantitative data is usually numerical and asked using closed questions.
True
False
Access all questions and much more by creating a free account
Create resources
Host any resource
Get auto-graded reports
Continue with Google
Continue with Email
Continue with Classlink
Continue with Clever
or continue with
Microsoft
%20(1).png)
Apple
Others
Already have an account?
