Marketing Strategy, Information, and Data - 1.04, 1.05, 1.06

Which is NOT one of the 4P's

• Promotion

• Prediction

• Place

• Product

True or False: The 4-Ps are also known as the Marketing Mix

• True

• False

Determining a value to charge for products. It is important to consider what competitors are charging and the amount customers are willing and able to pay.

• Promotion

• Price

• Marketing Information Management

• Selling

The transporting, storing, and handling of goods on their way from the manufacturer to the consumer is part of.

• Price

• Product

• Place

• Promotion

If a marketer changes one marketing mix element, s/he should expect that the __________ will also change.

• strategy

• product quality

• goal

• other elements

Target market is defined as: a particular group of consumers at which a product or service is aimed.

• True

• False

Which segmentation is being described: Statistics that describe a population by personal characteristics such as age, gender, income, marital status, ethnicity, education, & occupation.

• Demographic

• Behavioral

• Psychographic

• Geographic

Which segmentation is being described: Markets divided by social and psychological characteristics. (Lifestyles, morals, values, & interests)

• Demographic

• Behavioral

• Psychographic

• Geographic

Which segmentation is being described: Segmenting a market base on the way customers use a product. (How a consumer responds to a product.)

• Demographic

• Behavioral

• Psychographic

• Geographic

Which segmentation is being described: Markets divided by where the customer lives.

• Demographic

• Behavioral

• Psychographic

• Geographic