Principles of Marketing

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In which market individuals and households buy goods and services for personal consumption ?

• Business markets

• Reseller markets

• Consumer markets

• International markets

A ________ is an unpredictable, short-lived, and without social, economic, and political significance.

• Fad

• Trend

• Megatrend

• All of the above

Components such as suppliers, public and intermediaries form the ________________

• Microenvironment

• Macroenvironment

• All the above

• None of the above

When a consumer buys a car for the status symbol, what kind of need is that ?

• Delight need

• Stated need

• Secret need

• Real need

When efforts made by the TATA group to discourage consumers from buying Tata Nano, since the demand for Tata Nano far outweighed the supply, Tata Group completely stopped the promotion of Tata Nano and rather started promoting other products by the Tata group. What is this known as ?

• Discourage marketing

• Demarketing

• Remarketing

• Intimidate marketing

A landlord might demarket his property to a group of students if he prefers family for rent purposes. What kind of demarketing strategy is this ?

• General demarketing

• Ostensible demarketing

• Selective demarketing

• None of the above

Rolex watches uses ___________ target marketing

• One-to-One

• Undifferentiated

• Differentiated

• Concentrated

Consumer is attracted to the products with undesirable social consequences and that are bad for you and the society. What kind of demand is that?

• Irregular demand

• Unwholesome demand

• Negative demand

• Latent demand

When a consumer with no loyalty, constantly looks for bargains or looks for something different.

• Hard core

• Split loyals

• Shifting loyals

• Switchers