Corporate Strategy 2

The PESTLE analysis is a useful tool for assessing and evaluating influences of a business. Are these influences internal or external influences?

• Internal

• External

What does the P stand for in PESTLE?

There are two E's in PESTLE, one of them is economic. What is the other?

What does the S stand for in PESTLE?

What does the T stand for in PESTLE?

What does the L stand for in PESTLE?

This factor looks at how government policy affect a businesses chance to be profitable and successful e.g. tax guidelines and monetary policy.

• Political

• Legal

• Social

• Technological

This factor examines issues such as exchange rates, inflation and interest rates and how they can play a role in a company's success.

• Political

• Economic

• Social

• Environmental

This issue analyses the demographic and cultural aspects that can help determine whether a business can compete in the current market.

• Political

• Legal

• Social

• Environmental

This factor looks at how government regulations and laws affect a businesses chances to be profitable and successful for example employment laws and consumer laws.

• Political

• Legal

• Social

• Economic