Speech Midterm Week 2

Audience analysis is the process of gathering and interpreting information about receivers, so you can adapt your message to meet and reflect their needs

• True

• False

Audience members pay closest attention to messages they perceive meaningful

• True

• False

Which audience is of those who are of similar age, values, and knowledge?

• Homogeneous

• Heterogeneous

What is included in a demographic snapshot?

• Age

• Gender

• Knowledge Level

• How the audience understands you

How do you become an audience centered speaker?