SEM 1.06

What are royalties?

• A percentage of expected sales
• A percentage of actual sales
• A percentage of union dues
• A percentage of taxes

Which statement is true regarding sports marketing?

• Corporations sponsor sporting events to decrease their brand recognition.
• The distribution of licensed sports apparel is an effective way to create team and brand awareness.
• The use of high-profile athletes to endorse products does not increase brand recognition.
• Sports marketing encompasses only the radio and television media.

Athletes are often considered to be particularly effective promoting products related to which of their areas?

• Education
• Background
• Sport
• Lifestyle

A sports or an event organization will use a team name, mascot, and logo as important elements to create and maintain which promotion effort?

• Financial accountability
• Brand awareness
• Image extension
• Market segmentation

Which is a primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas?

• Help pay for construction expenses
• Honor a former student-athlete
• Create publicity for the new facility
• Encourage fans to attend sports events

The ultimate purpose of branding in sports or event marketing is to achieve which action?

• Identify the retailer
• Create awareness
• Obtain a sponsor
• Encourage sales

When designing an event program for a charity event, it is important to perform which action?

• Include the printing costs on the back cover
• Provide product samples
• Acknowledge the event sponsors
• Offer free admission coupons to other events

Which is an example of a licensed product?

• NASCAR earrings
• Buick invitational golf tournament
• Converse shoes
• Wheaties cereal box featuring an athlete

What is a celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial giving?

• A personal observation
• A testimony
• An interview
• A sales presentation

What might a sports organization offer a business to encourage that business to sponsor an event?

• Naming rights
• Percent of profits
• Partial ownership
• Free advertising