9BFM 1. Target Market review

A target market is made up of a group of customers ....

• who shop at target

• who buy the product

• the business sells to

• to whom the business aims its products or services

What is meant by the term market segmentation?

• A group of consumers at which a service is aimed

• A subgroup of people or organisations with common interests or characteristics

• A subgroup of people with common characteristics

• A part of the market share you own

Which of the following is a true statement

• the 4 P's centre around the product

• the 4 P's centre around the customer

• the 4 P's centre around the promotion

• the 4 P's centre around the business

Market segmentation that focuses on where their customers are located is called (a)   segmentation. (Spelling is important)

Customers' loyalty and spending habits are related to the (a)   market segmentation

Climate, time zone, population and whether it is a rural or urban environment are part of the (a)   segmentation

A customer's age, income, religious beliefs and occupation are considered to be part of the (a)   segmentation?

This market segmentation reveals customers brand preferences, interests and intentions sourced from their online activity and updated in real time.

(a)  

Information about a customer who is a dog lover, a good saver and enjoys island vacations while listening to classical music would fit into the (a)   market segmentation.

Market segmentation is dividing the market into similar and (a)   segments