9BFM 1. Target Market review

A target market is made up of a group of customers ....

• who shop at target

• who buy the product

• the business sells to

• to whom the business aims its products or services

What is meant by the term market segmentation?

• A group of consumers at which a service is aimed

• A subgroup of people or organisations with common interests or characteristics

• A subgroup of people with common characteristics

• A part of the market share you own

Which of the following is a true statement

• the 4 P's centre around the product

• the 4 P's centre around the customer

• the 4 P's centre around the promotion

• the 4 P's centre around the business

Market segmentation that focuses on where their customers are located is called ________________ segmentation. (Spelling is important)

Customers' loyalty and spending habits are related to the _____________________ market segmentation

Climate, time zone, population and whether it is a rural or urban environment are part of the __________________ segmentation

A customer's age, income, religious beliefs and occupation are considered to be part of the ___________________ segmentation?

This market segmentation reveals customers brand preferences, interests and intentions sourced from their online activity and updated in real time.

Information about a customer who is a dog lover, a good saver and enjoys island vacations while listening to classical music would fit into the ____________________ market segmentation.

Market segmentation is dividing the market into similar and __________________ segments