ESPM - Ch. 1 Review

_______ are common characteristics of a group, such as age, marital status, gender, ethnic background, income, & education.

• psychographics

• ratings

• demographics

The ________ describes how a business blends the 4 P's.

• Pricing

• Core standards

• Financing

• Marketing mix

The number of viewers a program attracts is known as...

• demographics

• psychographics

• ratings

• gross impression

The # of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainment is its...

• ratings

• gross impression

• promotion

• sports marketing

_______ is also described as distribution.

• price

• product

• place

• promotion

______ is a method of analyzing a market by using specific characteristics to identify a target market.

• market segmentation

• market analysis

• market segregation

A _________ is a group of closely related items which are sold or made by a company.

• product segment

• product line

• product mix

• product code

An athletic jersey would be considered a / an _____ product.

• tangible

• intangible

• biased

_________ is the agreement that gives a company the right to use another brand's name.

• promotion

• sponsorship

• licensing

• endorsement

______ are ways to make customers aware of products and encourage them to buy.

• promotion

• place

• price

• product