ADVERTISING MEDIA

What are electronic advertising boards called?

• banners

• digital billboards

• posters

• sales promotion

What is the main reason for the growth of advertising on the Internet?

• Advertisers’ websites are very cheap to set up.

• Consumers can order goods any time using the Internet.

• Every household has access to the Internet.

• Internet users like watching the advertisements.

What is an advantage of digital billboards to advertisers?

• They are cheap to set up.

• They attract the attention of passers-by.

• They do not intrude on people’s lives.

• They use reliable software.

Where might a firm make use of pop-ups for advertising?

• cinema

• internet

• national newspaper

• trade journals

What would be a disadvantage to a business of advertising on the Internet?

• Advertisements are difficult to change.

• It is difficult for competitors to view the products offered.

• The design of the website is expensive.

• The website can be viewed anywhere.

Which medium would be most suitable for a multinational that wishes to advertise a new range of cosmetics?

• cinema

• local newspapers

• magazines

• posters

A manufacturer of soft drinks has decided to advertise on the internet because

• computer users can block unwanted messages by installing security software.

• instructions can be given on how to use the products.

• market coverage is limited to those who surf the internet.

• the advertisement can appear on popular websites and homepages.

The picture shows an example of advertising media. What is this called?

• banner

• billboard

• email

• pop-up