Introduction to Social Media @SCMS

The use of World Wide Web technology and Web design to develop online information sharingand collaboration services

• traditional media

• social media

• Web 2.0

• XML

Content that is created by the users of an online system or service

• social media

• traditional media

• user-generated content (UGC)

• tags

Online services, sites, or apps that allows us to interact and use two-way communication between the publisher and the users.

• traditional media

• social media

• metadata

• semantic web

One-way communication methods in which the publisher creates content and sends that content to the end-user via the media source.

• traditional media

• reach

• viral

• impression

The actual number if unique people who access a particular content item, such as an advertisement

• traditional media

• reach

• viral

• impression

The process of a particular content item becoming widely popular by multiple people sharing it

• reach

• viral

• impression

• aggregator

What is the role of a contributor on social media? `

• Someone who creates and uploads original content on a social media service

• Someone who views content on social media sites

• Someone who often responds to the social media content posted by others

• Anyone who has the power to sway or persuade others

The main difference between extending reach with traditional media versus social media is in:

• accessibility

• quality

• cost

• timing

To measure your exposure, you:

• multiply your sources by the number of distribution channels you use to advertise your site

• add your actual audience and multiply it by the number of registered users on your site

• add your total follower count as well as each impression on a social media site

• add your accessibility by the number of media platforms that you use to advertise your site

Which amongst the following is someone who watches other users' activities on a social network site, but rarely (if ever) participate?

• Participant

• Influencer

• Spectator

• Sharer