Reading passage 5

Complete the blank (1) in the summary below using the list of words, (A-O) from the box below. (Điền chữ cái tương ứng)

Youth: The Future of Travel

Young people are invariably at the leading edge of change and innovation - and the travel industry is no exception. Young people think outside the box, push boundaries and experiment with the new. In an era of unprecedented challenge for the travel industry, youth travel represents not just an important market segment, but also a vital resource for innovation and change.

The travel industry is itself undergoing rapid change. Traditional vertical distribution chains are giving way to a more complex value network involving a wide range of different suppliers from within and beyond the travel sector. Travel is no longer solely dependent on the infrastructure of the old economy - airline seats, hotel beds and travel agents' shelves. We are entering a new, flexible, networked economy in which information and communications technology (ICT), local culture and society, education, work and play have become part of the tourism value chain. In fact, the inter-relationships between travel, other economic sectors and society as a whole have become so integrated that we might conceive of a 'value web' rather than the old value chain.

New value web

In the new tourism value web, value is created by linking actors inside and outside the tourism sector in different combinations to create and exploit new opportunities. Young people are often at the forefront of such innovation, because they are willing to cross boundaries and make new links. As early-adopting, heavy users of new technology, young people are pioneering the use of social networking sites and mobile media in searching for travel information and purchasing products.

Young people are the future of travel

Youth travel has grown rapidly in recent decades as living standards have risen and the populations of developing countries are starting to travel for the first time. Indeed, these first-time travellers are often characterized by being young and comparatively affluent. The global youth travel industry is now estimated to represent almost 190 million international trips a year, and the youth travel industry has grown faster than global travel overall. By 2020 there will be almost 300 million international youth trips per year, according to UNWTO forecasts.

The youth market therefore represents a major opportunity for future growth in the travel industry. With effective development and marketing, the potential of the youth market can be increased still further.

Why youth travel is important

Youth travel is important because it is a market for the future - not just for the future development of the young people themselves, but also the places they visit. VVYSE Travel Confederation research shows that young travellers often spend more than other tourists and they are likely to return and give more value to the destination over their lifetime. Moreover, young travellers are a growth market globally, while the spending power of older generations in Western economies may decline in the long term. Another reason why young people are important is that they are less likely to be discouraged from travelling by factors such as disease or natural disasters. They are also the pioneers who discover new destinations and are at the cutting edge of using new technology. Last but not least, young travellers gain cultural benefits from their travel, and contribute to the places they visit.

UNWTO and WYSE Travel Confederation are convinced that youth travel has moved far beyond its original status as a specialized travel niche to become an important element of the travel mix in any tourism destination. One of the reasons for this is that travel underpins many different aspects of youth lifestyles. For young people:

• Travel is a form of learning

• Travel is a way of meeting other people

• Travel is a way of getting in touch with other cultures

• Travel is a source of career development

• Travel is a means of self-development

• Travel is part of their identity - you are where you've been.

Young people see travel as an essential part of their everyday lives, rather than just a brief escape from reality. This has far-reaching consequences for the places they visit. Because of the way they travel, the social and cultural consequences of hosting young people are becoming even more important than the economic effects. So the added value to be extracted from youth travel lies in innovation, positioning, cultural links, international trade and exchange, social support, education, learning support for local communities, and so on.

Complete the blank (2) in the summary below using the list of words, (A-O) from the box below. (Điền chữ cái tương ứng)

Youth: The Future of Travel

Young people are invariably at the leading edge of change and innovation - and the travel industry is no exception. Young people think outside the box, push boundaries and experiment with the new. In an era of unprecedented challenge for the travel industry, youth travel represents not just an important market segment, but also a vital resource for innovation and change.

The travel industry is itself undergoing rapid change. Traditional vertical distribution chains are giving way to a more complex value network involving a wide range of different suppliers from within and beyond the travel sector. Travel is no longer solely dependent on the infrastructure of the old economy - airline seats, hotel beds and travel agents' shelves. We are entering a new, flexible, networked economy in which information and communications technology (ICT), local culture and society, education, work and play have become part of the tourism value chain. In fact, the inter-relationships between travel, other economic sectors and society as a whole have become so integrated that we might conceive of a 'value web' rather than the old value chain.

New value web

In the new tourism value web, value is created by linking actors inside and outside the tourism sector in different combinations to create and exploit new opportunities. Young people are often at the forefront of such innovation, because they are willing to cross boundaries and make new links. As early-adopting, heavy users of new technology, young people are pioneering the use of social networking sites and mobile media in searching for travel information and purchasing products.

Young people are the future of travel

Youth travel has grown rapidly in recent decades as living standards have risen and the populations of developing countries are starting to travel for the first time. Indeed, these first-time travellers are often characterized by being young and comparatively affluent. The global youth travel industry is now estimated to represent almost 190 million international trips a year, and the youth travel industry has grown faster than global travel overall. By 2020 there will be almost 300 million international youth trips per year, according to UNWTO forecasts.

The youth market therefore represents a major opportunity for future growth in the travel industry. With effective development and marketing, the potential of the youth market can be increased still further.

Why youth travel is important

Youth travel is important because it is a market for the future - not just for the future development of the young people themselves, but also the places they visit. VVYSE Travel Confederation research shows that young travellers often spend more than other tourists and they are likely to return and give more value to the destination over their lifetime. Moreover, young travellers are a growth market globally, while the spending power of older generations in Western economies may decline in the long term. Another reason why young people are important is that they are less likely to be discouraged from travelling by factors such as disease or natural disasters. They are also the pioneers who discover new destinations and are at the cutting edge of using new technology. Last but not least, young travellers gain cultural benefits from their travel, and contribute to the places they visit.

UNWTO and WYSE Travel Confederation are convinced that youth travel has moved far beyond its original status as a specialized travel niche to become an important element of the travel mix in any tourism destination. One of the reasons for this is that travel underpins many different aspects of youth lifestyles. For young people:

• Travel is a form of learning

• Travel is a way of meeting other people

• Travel is a way of getting in touch with other cultures

• Travel is a source of career development

• Travel is a means of self-development

• Travel is part of their identity - you are where you've been.

Young people see travel as an essential part of their everyday lives, rather than just a brief escape from reality. This has far-reaching consequences for the places they visit. Because of the way they travel, the social and cultural consequences of hosting young people are becoming even more important than the economic effects. So the added value to be extracted from youth travel lies in innovation, positioning, cultural links, international trade and exchange, social support, education, learning support for local communities, and so on.

Complete the blank (3) in the summary below using the list of words, (A-O) from the box below. (Điền chữ cái tương ứng)

Youth: The Future of Travel

Young people are invariably at the leading edge of change and innovation - and the travel industry is no exception. Young people think outside the box, push boundaries and experiment with the new. In an era of unprecedented challenge for the travel industry, youth travel represents not just an important market segment, but also a vital resource for innovation and change.

The travel industry is itself undergoing rapid change. Traditional vertical distribution chains are giving way to a more complex value network involving a wide range of different suppliers from within and beyond the travel sector. Travel is no longer solely dependent on the infrastructure of the old economy - airline seats, hotel beds and travel agents' shelves. We are entering a new, flexible, networked economy in which information and communications technology (ICT), local culture and society, education, work and play have become part of the tourism value chain. In fact, the inter-relationships between travel, other economic sectors and society as a whole have become so integrated that we might conceive of a 'value web' rather than the old value chain.

New value web

In the new tourism value web, value is created by linking actors inside and outside the tourism sector in different combinations to create and exploit new opportunities. Young people are often at the forefront of such innovation, because they are willing to cross boundaries and make new links. As early-adopting, heavy users of new technology, young people are pioneering the use of social networking sites and mobile media in searching for travel information and purchasing products.

Young people are the future of travel

Youth travel has grown rapidly in recent decades as living standards have risen and the populations of developing countries are starting to travel for the first time. Indeed, these first-time travellers are often characterized by being young and comparatively affluent. The global youth travel industry is now estimated to represent almost 190 million international trips a year, and the youth travel industry has grown faster than global travel overall. By 2020 there will be almost 300 million international youth trips per year, according to UNWTO forecasts.

The youth market therefore represents a major opportunity for future growth in the travel industry. With effective development and marketing, the potential of the youth market can be increased still further.

Why youth travel is important

Youth travel is important because it is a market for the future - not just for the future development of the young people themselves, but also the places they visit. VVYSE Travel Confederation research shows that young travellers often spend more than other tourists and they are likely to return and give more value to the destination over their lifetime. Moreover, young travellers are a growth market globally, while the spending power of older generations in Western economies may decline in the long term. Another reason why young people are important is that they are less likely to be discouraged from travelling by factors such as disease or natural disasters. They are also the pioneers who discover new destinations and are at the cutting edge of using new technology. Last but not least, young travellers gain cultural benefits from their travel, and contribute to the places they visit.

UNWTO and WYSE Travel Confederation are convinced that youth travel has moved far beyond its original status as a specialized travel niche to become an important element of the travel mix in any tourism destination. One of the reasons for this is that travel underpins many different aspects of youth lifestyles. For young people:

• Travel is a form of learning

• Travel is a way of meeting other people

• Travel is a way of getting in touch with other cultures

• Travel is a source of career development

• Travel is a means of self-development

• Travel is part of their identity - you are where you've been.

Young people see travel as an essential part of their everyday lives, rather than just a brief escape from reality. This has far-reaching consequences for the places they visit. Because of the way they travel, the social and cultural consequences of hosting young people are becoming even more important than the economic effects. So the added value to be extracted from youth travel lies in innovation, positioning, cultural links, international trade and exchange, social support, education, learning support for local communities, and so on.

Complete the blank (4) in the summary below using the list of words, (A-O) from the box below. (Điền chữ cái tương ứng)

Youth: The Future of Travel

Young people are invariably at the leading edge of change and innovation - and the travel industry is no exception. Young people think outside the box, push boundaries and experiment with the new. In an era of unprecedented challenge for the travel industry, youth travel represents not just an important market segment, but also a vital resource for innovation and change.

The travel industry is itself undergoing rapid change. Traditional vertical distribution chains are giving way to a more complex value network involving a wide range of different suppliers from within and beyond the travel sector. Travel is no longer solely dependent on the infrastructure of the old economy - airline seats, hotel beds and travel agents' shelves. We are entering a new, flexible, networked economy in which information and communications technology (ICT), local culture and society, education, work and play have become part of the tourism value chain. In fact, the inter-relationships between travel, other economic sectors and society as a whole have become so integrated that we might conceive of a 'value web' rather than the old value chain.

New value web

In the new tourism value web, value is created by linking actors inside and outside the tourism sector in different combinations to create and exploit new opportunities. Young people are often at the forefront of such innovation, because they are willing to cross boundaries and make new links. As early-adopting, heavy users of new technology, young people are pioneering the use of social networking sites and mobile media in searching for travel information and purchasing products.

Young people are the future of travel

Youth travel has grown rapidly in recent decades as living standards have risen and the populations of developing countries are starting to travel for the first time. Indeed, these first-time travellers are often characterized by being young and comparatively affluent. The global youth travel industry is now estimated to represent almost 190 million international trips a year, and the youth travel industry has grown faster than global travel overall. By 2020 there will be almost 300 million international youth trips per year, according to UNWTO forecasts.

The youth market therefore represents a major opportunity for future growth in the travel industry. With effective development and marketing, the potential of the youth market can be increased still further.

Why youth travel is important

Youth travel is important because it is a market for the future - not just for the future development of the young people themselves, but also the places they visit. VVYSE Travel Confederation research shows that young travellers often spend more than other tourists and they are likely to return and give more value to the destination over their lifetime. Moreover, young travellers are a growth market globally, while the spending power of older generations in Western economies may decline in the long term. Another reason why young people are important is that they are less likely to be discouraged from travelling by factors such as disease or natural disasters. They are also the pioneers who discover new destinations and are at the cutting edge of using new technology. Last but not least, young travellers gain cultural benefits from their travel, and contribute to the places they visit.

UNWTO and WYSE Travel Confederation are convinced that youth travel has moved far beyond its original status as a specialized travel niche to become an important element of the travel mix in any tourism destination. One of the reasons for this is that travel underpins many different aspects of youth lifestyles. For young people:

• Travel is a form of learning

• Travel is a way of meeting other people

• Travel is a way of getting in touch with other cultures

• Travel is a source of career development

• Travel is a means of self-development

• Travel is part of their identity - you are where you've been.

Young people see travel as an essential part of their everyday lives, rather than just a brief escape from reality. This has far-reaching consequences for the places they visit. Because of the way they travel, the social and cultural consequences of hosting young people are becoming even more important than the economic effects. So the added value to be extracted from youth travel lies in innovation, positioning, cultural links, international trade and exchange, social support, education, learning support for local communities, and so on.

Complete the blank (5) in the summary below using the list of words, (A-O) from the box below. (Điền chữ cái tương ứng)

Youth: The Future of Travel

Young people are invariably at the leading edge of change and innovation - and the travel industry is no exception. Young people think outside the box, push boundaries and experiment with the new. In an era of unprecedented challenge for the travel industry, youth travel represents not just an important market segment, but also a vital resource for innovation and change.

The travel industry is itself undergoing rapid change. Traditional vertical distribution chains are giving way to a more complex value network involving a wide range of different suppliers from within and beyond the travel sector. Travel is no longer solely dependent on the infrastructure of the old economy - airline seats, hotel beds and travel agents' shelves. We are entering a new, flexible, networked economy in which information and communications technology (ICT), local culture and society, education, work and play have become part of the tourism value chain. In fact, the inter-relationships between travel, other economic sectors and society as a whole have become so integrated that we might conceive of a 'value web' rather than the old value chain.

New value web

In the new tourism value web, value is created by linking actors inside and outside the tourism sector in different combinations to create and exploit new opportunities. Young people are often at the forefront of such innovation, because they are willing to cross boundaries and make new links. As early-adopting, heavy users of new technology, young people are pioneering the use of social networking sites and mobile media in searching for travel information and purchasing products.

Young people are the future of travel

Youth travel has grown rapidly in recent decades as living standards have risen and the populations of developing countries are starting to travel for the first time. Indeed, these first-time travellers are often characterized by being young and comparatively affluent. The global youth travel industry is now estimated to represent almost 190 million international trips a year, and the youth travel industry has grown faster than global travel overall. By 2020 there will be almost 300 million international youth trips per year, according to UNWTO forecasts.

The youth market therefore represents a major opportunity for future growth in the travel industry. With effective development and marketing, the potential of the youth market can be increased still further.

Why youth travel is important

Youth travel is important because it is a market for the future - not just for the future development of the young people themselves, but also the places they visit. VVYSE Travel Confederation research shows that young travellers often spend more than other tourists and they are likely to return and give more value to the destination over their lifetime. Moreover, young travellers are a growth market globally, while the spending power of older generations in Western economies may decline in the long term. Another reason why young people are important is that they are less likely to be discouraged from travelling by factors such as disease or natural disasters. They are also the pioneers who discover new destinations and are at the cutting edge of using new technology. Last but not least, young travellers gain cultural benefits from their travel, and contribute to the places they visit.

UNWTO and WYSE Travel Confederation are convinced that youth travel has moved far beyond its original status as a specialized travel niche to become an important element of the travel mix in any tourism destination. One of the reasons for this is that travel underpins many different aspects of youth lifestyles. For young people:

• Travel is a form of learning

• Travel is a way of meeting other people

• Travel is a way of getting in touch with other cultures

• Travel is a source of career development

• Travel is a means of self-development

• Travel is part of their identity - you are where you've been.

Young people see travel as an essential part of their everyday lives, rather than just a brief escape from reality. This has far-reaching consequences for the places they visit. Because of the way they travel, the social and cultural consequences of hosting young people are becoming even more important than the economic effects. So the added value to be extracted from youth travel lies in innovation, positioning, cultural links, international trade and exchange, social support, education, learning support for local communities, and so on.

Complete the blank (6) in the summary below using the list of words, (A-O) from the box below. (Điền chữ cái tương ứng)

Youth: The Future of Travel

Young people are invariably at the leading edge of change and innovation - and the travel industry is no exception. Young people think outside the box, push boundaries and experiment with the new. In an era of unprecedented challenge for the travel industry, youth travel represents not just an important market segment, but also a vital resource for innovation and change.

The travel industry is itself undergoing rapid change. Traditional vertical distribution chains are giving way to a more complex value network involving a wide range of different suppliers from within and beyond the travel sector. Travel is no longer solely dependent on the infrastructure of the old economy - airline seats, hotel beds and travel agents' shelves. We are entering a new, flexible, networked economy in which information and communications technology (ICT), local culture and society, education, work and play have become part of the tourism value chain. In fact, the inter-relationships between travel, other economic sectors and society as a whole have become so integrated that we might conceive of a 'value web' rather than the old value chain.

New value web

In the new tourism value web, value is created by linking actors inside and outside the tourism sector in different combinations to create and exploit new opportunities. Young people are often at the forefront of such innovation, because they are willing to cross boundaries and make new links. As early-adopting, heavy users of new technology, young people are pioneering the use of social networking sites and mobile media in searching for travel information and purchasing products.

Young people are the future of travel

Youth travel has grown rapidly in recent decades as living standards have risen and the populations of developing countries are starting to travel for the first time. Indeed, these first-time travellers are often characterized by being young and comparatively affluent. The global youth travel industry is now estimated to represent almost 190 million international trips a year, and the youth travel industry has grown faster than global travel overall. By 2020 there will be almost 300 million international youth trips per year, according to UNWTO forecasts.

The youth market therefore represents a major opportunity for future growth in the travel industry. With effective development and marketing, the potential of the youth market can be increased still further.

Why youth travel is important

Youth travel is important because it is a market for the future - not just for the future development of the young people themselves, but also the places they visit. VVYSE Travel Confederation research shows that young travellers often spend more than other tourists and they are likely to return and give more value to the destination over their lifetime. Moreover, young travellers are a growth market globally, while the spending power of older generations in Western economies may decline in the long term. Another reason why young people are important is that they are less likely to be discouraged from travelling by factors such as disease or natural disasters. They are also the pioneers who discover new destinations and are at the cutting edge of using new technology. Last but not least, young travellers gain cultural benefits from their travel, and contribute to the places they visit.

UNWTO and WYSE Travel Confederation are convinced that youth travel has moved far beyond its original status as a specialized travel niche to become an important element of the travel mix in any tourism destination. One of the reasons for this is that travel underpins many different aspects of youth lifestyles. For young people:

• Travel is a form of learning

• Travel is a way of meeting other people

• Travel is a way of getting in touch with other cultures

• Travel is a source of career development

• Travel is a means of self-development

• Travel is part of their identity - you are where you've been.

Young people see travel as an essential part of their everyday lives, rather than just a brief escape from reality. This has far-reaching consequences for the places they visit. Because of the way they travel, the social and cultural consequences of hosting young people are becoming even more important than the economic effects. So the added value to be extracted from youth travel lies in innovation, positioning, cultural links, international trade and exchange, social support, education, learning support for local communities, and so on.

Complete the blank (7) in the summary below using the list of words, (A-O) from the box below. (Điền chữ cái tương ứng)

Youth: The Future of Travel

Young people are invariably at the leading edge of change and innovation - and the travel industry is no exception. Young people think outside the box, push boundaries and experiment with the new. In an era of unprecedented challenge for the travel industry, youth travel represents not just an important market segment, but also a vital resource for innovation and change.

The travel industry is itself undergoing rapid change. Traditional vertical distribution chains are giving way to a more complex value network involving a wide range of different suppliers from within and beyond the travel sector. Travel is no longer solely dependent on the infrastructure of the old economy - airline seats, hotel beds and travel agents' shelves. We are entering a new, flexible, networked economy in which information and communications technology (ICT), local culture and society, education, work and play have become part of the tourism value chain. In fact, the inter-relationships between travel, other economic sectors and society as a whole have become so integrated that we might conceive of a 'value web' rather than the old value chain.

New value web

In the new tourism value web, value is created by linking actors inside and outside the tourism sector in different combinations to create and exploit new opportunities. Young people are often at the forefront of such innovation, because they are willing to cross boundaries and make new links. As early-adopting, heavy users of new technology, young people are pioneering the use of social networking sites and mobile media in searching for travel information and purchasing products.

Young people are the future of travel

Youth travel has grown rapidly in recent decades as living standards have risen and the populations of developing countries are starting to travel for the first time. Indeed, these first-time travellers are often characterized by being young and comparatively affluent. The global youth travel industry is now estimated to represent almost 190 million international trips a year, and the youth travel industry has grown faster than global travel overall. By 2020 there will be almost 300 million international youth trips per year, according to UNWTO forecasts.

The youth market therefore represents a major opportunity for future growth in the travel industry. With effective development and marketing, the potential of the youth market can be increased still further.

Why youth travel is important

Youth travel is important because it is a market for the future - not just for the future development of the young people themselves, but also the places they visit. VVYSE Travel Confederation research shows that young travellers often spend more than other tourists and they are likely to return and give more value to the destination over their lifetime. Moreover, young travellers are a growth market globally, while the spending power of older generations in Western economies may decline in the long term. Another reason why young people are important is that they are less likely to be discouraged from travelling by factors such as disease or natural disasters. They are also the pioneers who discover new destinations and are at the cutting edge of using new technology. Last but not least, young travellers gain cultural benefits from their travel, and contribute to the places they visit.

UNWTO and WYSE Travel Confederation are convinced that youth travel has moved far beyond its original status as a specialized travel niche to become an important element of the travel mix in any tourism destination. One of the reasons for this is that travel underpins many different aspects of youth lifestyles. For young people:

• Travel is a form of learning

• Travel is a way of meeting other people

• Travel is a way of getting in touch with other cultures

• Travel is a source of career development

• Travel is a means of self-development

• Travel is part of their identity - you are where you've been.

Young people see travel as an essential part of their everyday lives, rather than just a brief escape from reality. This has far-reaching consequences for the places they visit. Because of the way they travel, the social and cultural consequences of hosting young people are becoming even more important than the economic effects. So the added value to be extracted from youth travel lies in innovation, positioning, cultural links, international trade and exchange, social support, education, learning support for local communities, and so on.

Which THREE of the following reasons for the importance of youth travel are given by the writer of the text? (Điền chứ cái tương ứng, các chữ cái cách nhau bởi dấu "-", viết theo thứ tự bảng chữ cái)

Youth: The Future of Travel

Young people are invariably at the leading edge of change and innovation - and the travel industry is no exception. Young people think outside the box, push boundaries and experiment with the new. In an era of unprecedented challenge for the travel industry, youth travel represents not just an important market segment, but also a vital resource for innovation and change.

The travel industry is itself undergoing rapid change. Traditional vertical distribution chains are giving way to a more complex value network involving a wide range of different suppliers from within and beyond the travel sector. Travel is no longer solely dependent on the infrastructure of the old economy - airline seats, hotel beds and travel agents' shelves. We are entering a new, flexible, networked economy in which information and communications technology (ICT), local culture and society, education, work and play have become part of the tourism value chain. In fact, the inter-relationships between travel, other economic sectors and society as a whole have become so integrated that we might conceive of a 'value web' rather than the old value chain.

New value web

In the new tourism value web, value is created by linking actors inside and outside the tourism sector in different combinations to create and exploit new opportunities. Young people are often at the forefront of such innovation, because they are willing to cross boundaries and make new links. As early-adopting, heavy users of new technology, young people are pioneering the use of social networking sites and mobile media in searching for travel information and purchasing products.

Young people are the future of travel

Youth travel has grown rapidly in recent decades as living standards have risen and the populations of developing countries are starting to travel for the first time. Indeed, these first-time travellers are often characterized by being young and comparatively affluent. The global youth travel industry is now estimated to represent almost 190 million international trips a year, and the youth travel industry has grown faster than global travel overall. By 2020 there will be almost 300 million international youth trips per year, according to UNWTO forecasts.

The youth market therefore represents a major opportunity for future growth in the travel industry. With effective development and marketing, the potential of the youth market can be increased still further.

Why youth travel is important

Youth travel is important because it is a market for the future - not just for the future development of the young people themselves, but also the places they visit. VVYSE Travel Confederation research shows that young travellers often spend more than other tourists and they are likely to return and give more value to the destination over their lifetime. Moreover, young travellers are a growth market globally, while the spending power of older generations in Western economies may decline in the long term. Another reason why young people are important is that they are less likely to be discouraged from travelling by factors such as disease or natural disasters. They are also the pioneers who discover new destinations and are at the cutting edge of using new technology. Last but not least, young travellers gain cultural benefits from their travel, and contribute to the places they visit.

UNWTO and WYSE Travel Confederation are convinced that youth travel has moved far beyond its original status as a specialized travel niche to become an important element of the travel mix in any tourism destination. One of the reasons for this is that travel underpins many different aspects of youth lifestyles. For young people:

• Travel is a form of learning

• Travel is a way of meeting other people

• Travel is a way of getting in touch with other cultures

• Travel is a source of career development

• Travel is a means of self-development

• Travel is part of their identity - you are where you've been.

Young people see travel as an essential part of their everyday lives, rather than just a brief escape from reality. This has far-reaching consequences for the places they visit. Because of the way they travel, the social and cultural consequences of hosting young people are becoming even more important than the economic effects. So the added value to be extracted from youth travel lies in innovation, positioning, cultural links, international trade and exchange, social support, education, learning support for local communities, and so on.

Choose the correct letter, A, B, C or D.

Travel is central to young people's lifestyle, partly because ______

Youth: The Future of Travel

Young people are invariably at the leading edge of change and innovation - and the travel industry is no exception. Young people think outside the box, push boundaries and experiment with the new. In an era of unprecedented challenge for the travel industry, youth travel represents not just an important market segment, but also a vital resource for innovation and change.

The travel industry is itself undergoing rapid change. Traditional vertical distribution chains are giving way to a more complex value network involving a wide range of different suppliers from within and beyond the travel sector. Travel is no longer solely dependent on the infrastructure of the old economy - airline seats, hotel beds and travel agents' shelves. We are entering a new, flexible, networked economy in which information and communications technology (ICT), local culture and society, education, work and play have become part of the tourism value chain. In fact, the inter-relationships between travel, other economic sectors and society as a whole have become so integrated that we might conceive of a 'value web' rather than the old value chain.

New value web

In the new tourism value web, value is created by linking actors inside and outside the tourism sector in different combinations to create and exploit new opportunities. Young people are often at the forefront of such innovation, because they are willing to cross boundaries and make new links. As early-adopting, heavy users of new technology, young people are pioneering the use of social networking sites and mobile media in searching for travel information and purchasing products.

Young people are the future of travel

Youth travel has grown rapidly in recent decades as living standards have risen and the populations of developing countries are starting to travel for the first time. Indeed, these first-time travellers are often characterized by being young and comparatively affluent. The global youth travel industry is now estimated to represent almost 190 million international trips a year, and the youth travel industry has grown faster than global travel overall. By 2020 there will be almost 300 million international youth trips per year, according to UNWTO forecasts.

The youth market therefore represents a major opportunity for future growth in the travel industry. With effective development and marketing, the potential of the youth market can be increased still further.

Why youth travel is important

Youth travel is important because it is a market for the future - not just for the future development of the young people themselves, but also the places they visit. VVYSE Travel Confederation research shows that young travellers often spend more than other tourists and they are likely to return and give more value to the destination over their lifetime. Moreover, young travellers are a growth market globally, while the spending power of older generations in Western economies may decline in the long term. Another reason why young people are important is that they are less likely to be discouraged from travelling by factors such as disease or natural disasters. They are also the pioneers who discover new destinations and are at the cutting edge of using new technology. Last but not least, young travellers gain cultural benefits from their travel, and contribute to the places they visit.

UNWTO and WYSE Travel Confederation are convinced that youth travel has moved far beyond its original status as a specialized travel niche to become an important element of the travel mix in any tourism destination. One of the reasons for this is that travel underpins many different aspects of youth lifestyles. For young people:

• Travel is a form of learning

• Travel is a way of meeting other people

• Travel is a way of getting in touch with other cultures

• Travel is a source of career development

• Travel is a means of self-development

• Travel is part of their identity - you are where you've been.

Young people see travel as an essential part of their everyday lives, rather than just a brief escape from reality. This has far-reaching consequences for the places they visit. Because of the way they travel, the social and cultural consequences of hosting young people are becoming even more important than the economic effects. So the added value to be extracted from youth travel lies in innovation, positioning, cultural links, international trade and exchange, social support, education, learning support for local communities, and so on.

• it helps them to relax.

• it is an educational experience.

• it improves their confidence.

• it makes them more mature.

Choose the correct letter, A, B, C or D.

According to the writer, the economic impact of hosting young people is _____

Youth: The Future of Travel

Young people are invariably at the leading edge of change and innovation - and the travel industry is no exception. Young people think outside the box, push boundaries and experiment with the new. In an era of unprecedented challenge for the travel industry, youth travel represents not just an important market segment, but also a vital resource for innovation and change.

The travel industry is itself undergoing rapid change. Traditional vertical distribution chains are giving way to a more complex value network involving a wide range of different suppliers from within and beyond the travel sector. Travel is no longer solely dependent on the infrastructure of the old economy - airline seats, hotel beds and travel agents' shelves. We are entering a new, flexible, networked economy in which information and communications technology (ICT), local culture and society, education, work and play have become part of the tourism value chain. In fact, the inter-relationships between travel, other economic sectors and society as a whole have become so integrated that we might conceive of a 'value web' rather than the old value chain.

New value web

In the new tourism value web, value is created by linking actors inside and outside the tourism sector in different combinations to create and exploit new opportunities. Young people are often at the forefront of such innovation, because they are willing to cross boundaries and make new links. As early-adopting, heavy users of new technology, young people are pioneering the use of social networking sites and mobile media in searching for travel information and purchasing products.

Young people are the future of travel

Youth travel has grown rapidly in recent decades as living standards have risen and the populations of developing countries are starting to travel for the first time. Indeed, these first-time travellers are often characterized by being young and comparatively affluent. The global youth travel industry is now estimated to represent almost 190 million international trips a year, and the youth travel industry has grown faster than global travel overall. By 2020 there will be almost 300 million international youth trips per year, according to UNWTO forecasts.

The youth market therefore represents a major opportunity for future growth in the travel industry. With effective development and marketing, the potential of the youth market can be increased still further.

Why youth travel is important

Youth travel is important because it is a market for the future - not just for the future development of the young people themselves, but also the places they visit. VVYSE Travel Confederation research shows that young travellers often spend more than other tourists and they are likely to return and give more value to the destination over their lifetime. Moreover, young travellers are a growth market globally, while the spending power of older generations in Western economies may decline in the long term. Another reason why young people are important is that they are less likely to be discouraged from travelling by factors such as disease or natural disasters. They are also the pioneers who discover new destinations and are at the cutting edge of using new technology. Last but not least, young travellers gain cultural benefits from their travel, and contribute to the places they visit.

UNWTO and WYSE Travel Confederation are convinced that youth travel has moved far beyond its original status as a specialized travel niche to become an important element of the travel mix in any tourism destination. One of the reasons for this is that travel underpins many different aspects of youth lifestyles. For young people:

• Travel is a form of learning

• Travel is a way of meeting other people

• Travel is a way of getting in touch with other cultures

• Travel is a source of career development

• Travel is a means of self-development

• Travel is part of their identity - you are where you've been.

Young people see travel as an essential part of their everyday lives, rather than just a brief escape from reality. This has far-reaching consequences for the places they visit. Because of the way they travel, the social and cultural consequences of hosting young people are becoming even more important than the economic effects. So the added value to be extracted from youth travel lies in innovation, positioning, cultural links, international trade and exchange, social support, education, learning support for local communities, and so on.

• of no consequence compared to the social and cultural effects.

• of greater consequence than the social and cultural effects.

• of lesser consequence than the social and cultural effects.

• just as valuable as the social and cultural effects.