situation surrounding the topic

• context

• Purpose

• audience

• writer

goal the project must achieve

• context

• Purpose

• audience

• writer

group of people the project is intending to reach

• context

• Purpose

• audience

• writer

perceived author of the copy

• context

• Purpose

• audience

• writer

published project used to deliver the message

• Context

• project

• Text

• copy

methods of persuasion

• ethos

• Rhetorical appeals

• pathos

• logos

ethical mode of persuasion

• pathos

• Rhetorical appeals

• logos

• egos

emotional mode of persuasion

• pathos

• Rhetorical appeals

• logos

• egos

logical mode of persuasion

• pathos

• Rhetorical appeals

• logos

• egos

science of producing written content for a company, person or product to sell or convince consumers to act

• Context

• Copywriting/copy

• Purpose

• Audience