Persuasive Techniques Definitions

Researched information and evidence gives the author credibility and provides logical connections for the audience

• Facts and statistics

• Celebrity testimonials

• Bandwagon approach

• Fear mongering

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.9-10.5

When a famous person endorses a product rather than an expert, people are more likely to act on emotions. If you use the same face wash as a celebrity, you too will look that great.

• Bandwagon approach

• Repetition

• Celebrity testimonials

• Expert testimonial

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.8

CCSS.RI.9-10.5

If everyone else is doing something or owns a particular item, you should too, so that you are not left behind.

• Glittering generalities

• Bandwagon approach

• Facts and statistics

• Loaded words

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.8

CCSS.RI.9-10.5

Creating fear in someone to convince them to believe in something they otherwise might not, or to convince them to buy a certain product.

• Loaded words

• Expert testimonial

• Facts and statistics

• Fear mongering

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.8

CCSS.RI.9-10.5

Using positive and “glittery” loaded words so that people feel good about their beliefs, purchases, and opinions.

• Expert testimonial

• Celebrity testimonials

• Glittering generalities

• Loaded words

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.9-10.5

When an author, speaker, or advertiser carefully chooses their words (diction) to create a certain (and often times emotional) response from the audience.

• Fear mongering

• Loaded words

• Expert testimonial

• Repetition

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.9-10.5

An author or speaker establishes credibility when he/she is an expert in the field.

• Expert testimonial

• Bandwagon approach

• Facts and statistics

• Glittering generalities

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.9-10.5

Repeating words and phrases over and over and over again will help people remember things and it may also evoke certain feelings in the audience. 🍩🍩🍩

• Fear mongering

• Expert testimonial

• Repetition

• Bandwagon approach