Using Social Media in Business @SCMS

Which of the following is the social media equivalent of word-of-mouth advertising by which consumers share information about company products, services, news with family, friends, or other people they are connected to on social media platforms?

• consumer to business

• business to business

• business to consumer

• consumer to consumer

What does the absence of the company's presence on social media networks indicate?

• The company will not be in business much longer.

• The company does not value contact with its customers and is only concerned with profit.

• The company is not keeping up with market trends.

• The heedlessness of the company's stronghold on the market in which it competes.

Companies that have a _________ organizational structure have multiple layers of management and has a pyramid layout.

• flat

• medium

• tall

• holacracy

What is the responsibility of a social media marketer?

• Optimizing blog content for search engines

• Managing social media advertising budgets

• Tracking and reporting campaign results

• Selecting the most appropriate text, images, and multimedia to achieve social media goals

What is the key to developing brand recognition on social media?

• Being proactive

• Being consistent

• Being responsive

• Being flexible

Answer explanation

Brand recognition is how well consumers can correctly identify your business, brand, or products just by viewing product images, a company logo, tag line, packaging, or advertising. Being consistent is key for developing brand recognition on social media.

Which attribute typically leads to high-performing cultures by allowing employees to think outside the box and suggest new procedures and practices?

• Be adaptive

• Encourage accountability and ownership

• Provide an open and honest environment

• Empower employee innovation

Answer explanation

Seven attributes typically lead to high performing cultures. An empower employee innovation attribute allows employees to think outside the box and suggest new procedures and practices. Encourage innovation throughout the organization.

Which of the following best describes a holacracy structure?

• It has multiple layers of management and has a pyramid layout.

• It is also called a horizontal structure and it usually does not have executives, managers, or job titles.

• It has fewer layers but there is still a command structure in place, but communication moves freely in both directions.

• It has a traditional hierarchy backbone but contains flat groups that allow for distributed decision-making.

Answer explanation

A holacracy structure has a traditional hierarchy backbone but contains flat groups that allow for distributed decision making. Everyone can focus on what they do best. With holacracy, roles are formed around the work, not the people. There is a clear set of rules and processes for how a team breaks up its work.

Which of the following terms refers to the behaviors, beliefs, and practices of all employees that contribute to the work environment inside the company?

• Company culture

• Company environment

• Organizational structure

• Organizational arrangement

What does A stand for in SMART of a social media goal?

• Actionable

• Accessible

• Aware

• Affordable

What is the first step in a full-scale adoption of social media into any business?

• To develop a social media marketing team to make critical business decisions

• To discuss and determine a social media budget for your company

• To obtain owner, c-suite executive, or even board member buy-in

• To determine the emotional and economic goals of the social media strategy