business

a formal written document including a marketing plan, mission statement, as well as the goals of a business, the methods for attaining those goals, and the time-frame for the achievement of the goals

• Business plan
• Statute of limitations
• List of SMART goals
• all of the above

A way to measure a business’s success: impact on people, planet and profit

• Triple bottom line
• Business plan
• Classical metrics
• Digital metrics

Reseach you do yourself is

• secondary research

• the only valuable research

• primary research

• independent study

Organized markets where regular activities of buying, selling, and issuing shares of publicly-held companies take place

• Stock market
• Triple bottom line
• Business plan
• Dow Jones

Resources (land, labor, raw materials, capital, entrepreneurship) that go into a finished product

• stock market

• factors of production

• Triple bottom line

• Business plan

The 4 Ps make up the

• marketing mix
• marketing matrix
• marketing network
• None of these

an innovation that significantly alters the way that consumers behaving, making business and entire industries shift

• Disruptive technology
• Factors of production
• Stock market
• Triple bottom line

the total satisfaction received from consuming a good or service

• factors of production

• Disruptive technology

• economic utility

• Stock market

a person or company that sells goods in large quantities at low prices, typically to retailer

• Wholesalers
• Economic utility
• Disruptive technology
• Factors of production

a person or business that sells goods to the public in relatively small quantities for use or consumption

• Wholesalers

• Retailers

• Economic utility

• Disruptive technology