Marketing Unit 1 Review

Who's Buying?

• Integrated marketing

• Customer needs

• Profitability

• Target Market

Is the message being received?

• Customer needs

• Integrated marketing

• Profitability

• Target Market

The Value of Marketing includes:

• Informs and Educates Consumers

• Manages Consumer Expectations

• Making sure you're healthy

• Benefits Economy

• Understands Consumer Behavior

A company's engagement activities related to selecting, enabling and compensating indirect channel partners

• Pricing

• Channel management

• Promotion & Selling

A marketing function that focuses on improving a product or service in response to market changes

• Product/ Service Management

• Channel management

• Market Planning

• Pricing

Marketing Careers can be:

• Digital Marketing Analyst

• Receptionist

• Market Research Analyst

• Brand Manager

Growing a business often results in growing your (a)  

Improving the company’s image

• Advertising

• Public relations

• Marketing research

• Sales

Types of Promo:

• Word of Mouth

• Digital Marketing

• Sampling

• Direct Marketing

In setting prices, the business will take into account the price at which it could acquire:

(a)