Quiz 1 (Lessons 1 and 2)

It refers to anything that blocks or changes the source’s intended meaning of the message.

• Medium

• Technology

• Individual

• Interference

Traditional Media includes the following, except __________.

• Newspaper

• Book

• Internet

• Television

__________ is the tool or manner through which the messages will be carried from the source to the receiver.

• Message

• Channel

• Receiver

• Feedback

The communication model authored by __________ simply illustrates communication as a one-way transmission of information from the source, through the channel and to the receiver, with the possibility of an effect.

• David Berlo

• Claude Shannon and Warren Weaver

• Harold Lasswell

• Wilbur Schramm

It is a form of communication with oneself using internal vocalization or reflective thinking.

• Interpersonal Communication

• Intrapersonal Communication

• Public Communication

• Mass Communication

Mass Communication is the process of designing and delivering cultural messages and stories to __________ through media channels as old as the book and as new as the Internet.

• specific audience

• organizations

• art sources and news sources

• large and diverse audiences

In the model of mass communication, the source of messages is the ___________.

• art and news sources

• sender

• media organization

• media conglomerates

The following statements describe the mass audience EXCEPT:

• They are the receivers in a mass communication process.

• They consist of large group of anonymous and heterogeneous people and organizations.

• They are affected by media messages differently.

• They maintain personal relationships with the sources of media messages.

_________ reach target audiences using electronic signals and/or airwaves as the transmission medium.

• Print Media

• New Media

• Broadcast Media

• All of the above

__________ refers to the process where media companies merge, buy off smaller ones or consolidate.

• Media conglomeration

• Concentration of ownership

• Media consolidation

• Illusion of choice