Rapping Up Products
Authored by Louann Albright
Other
9th - 12th Grade
Used 14+ times
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Product/Service management is a marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to
competitors only
government oversight
market opportunities
CEO wishes
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A new car that provides you the benefit of transporting you to work is known as a(n)
service
good
product mix
brand name
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Massages, cooking lessons, and internet connections are known as
services
brand-name products
product lines
private labels
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Services that include delivery, instruction, or maintenance are referred to as__________________services.
pure
new-product
quality
product-related
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A service that is not attached to any tangible good is known as a ________________service.
pure
new-product
quality
product-related
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following statements is true of product/service management?
It is only useful for small businesses.
It involves discovering new-product opportunities.
It is only necessary for large businesses.
It involves continuing to sell unsuccessful products.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Product/Service management should be approached from the angle of the
product's technological benefits
customer's point of view
product itself
competition's point of view
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