Are concepts used to organize or arrange the structural elements of design.

• elements of design

• principles of design

• harmony

• balance

It can be described as having equal "weight" in color, shape, and size on each side of a design.

• Formal Balance

• Informal Balance

it is the opposite of formal balance in which design have unequal proportion.

• Formal Balance

• Informal Balance

These are smooth movement lines and colors which carry the eyes along in motion

• Balance

• Harmony

• Proportion

• Rhythm

The eye catches the most important part of a design then to the other details.

• Harmony

• Emphasis

• proportion

• Rhythm

This principle shows repetition of line, form, shape and size to give a feeling of oneness.

• Rhythm

• Proportion

• Harmony

• Balance

It is skeleton or basic foundation of vertical or horizontal sketch.

• Color

• Line

• Texture

something that affect the appearance of project. It may be cool, warm, bright or dull.

• line

• form

• color

it refers to the roughness and smoothness appearance of an object. It can also be dull or glossy, thick or thin in appearance.

• line

• texture

• color

A connection of all parts in a whole object. It refers to the size and scale of the various elements in a design.

• proportion

• balance