Target Market - Module 3

This is when we Iidentify first the features that your products have to offer because these are the ones that your target market will look into before they decide to buy. The features must be able to meet the market demand.

• Identify the demographics

• identify the Industrial Market

• identify the Why

• identify the segmentation process

These are individuals, groups or organizations that purchase your product or service for direct use in producing other products or for use in their day to day operations. There is a personal relationship between seller and buyer.

• Reseller Market

• Online Market

• Industrial Market

• Cunsumer Market

1.these are individuals and households who buy goods for their own benefit. There is an impersonal relationship between the buyer & seller. 

• The consumer market

• The reseller market

• The Industrial Market

• The Target market

These are middlemen or intermediaries, such as wholesalers and retailers, who buy finished goods and resell them for a profit.  They buy products in bulk and get huge discounts from the suppliers.

• The consumer Market

• The industrial market

• The reseller market

• the online market

This refers to  the classification of prospective consumer groups, in accordance with their needs & requirements & their tendencies to generate a similar response to a particular marketing action.

• Segment your business

• Segment your potential market

• Segment your online market

• Segment your market

This is marketplace segment - locate customers.

• Demographics

• Geographics

• Psychographics

• Behavioristic

• g

When you focus on the attitudes, interests, personality, values, opinions etc.

• Geographics

• Demographics

• Psychographics

• Behavioristic

age, race, religion, gender, income, level, family size, occupation, educational level, marital status.

• Geographics

• Demographics

• psychographics

• behavioristic

A group of actual or potential buyers of a product

• target

• potential

• market

• business

This is when you decide already what segmentation criteria best fits your target market, what is important to your customer, starting your customer profile.

• Segment your Market

• Get to Know Your Market

• Identify the Market

• Identify the Why