Product and Service Types

Goods that last for long time

• perishable

• white

• durable

• nondurable

Goods that have a limited shelf life such as eggs and meat.

• Durable

• Soft

• Perishable

• White

Products which are relatively low price

• White

• Brown

• Convenience

• Durable

Major household electrical such as freezers and washing machines

• Convenience

• White

• Brown

• Durable

Products that are beneficial for your health and well being.

• health care

• generic

• green

• white

Is non material good, provided by a company or an individual.

Give an example of common service types

Are products or services that have low relative market share and low market growth

• Problem children

• Stars

• Cash cows

• Dogs

Are products or services that are not yet established or well known in the market

• Problem children

• Stars

• Cash cows

• Decline

What's the third stages of product life cycles?