What is a connotation?

• What you literally see on the text

• The feelings, ideas and associations you have with features of a text

• The audience most likely to buy the product

• The feeling of wind in your face on a summer's day

• T

What is denoted on this chocolate bar?

• A green crocodile cartoon

• Happiness and fun

• A yellow background

• Young children

What might be some connotations of yellow?

• Misery, pain and fear

• Sunshine, happiness, fun

• The background of the chocolate bar is yellow

• Potatoes

Who do you think the target audience is for this bar?

• Old men

• Young kids

• Rich women

• Christians

What are the connotations of the word CHOMP?

• Extreme hunger and animal appetites

• Chairs and tables

• Red letters

• R

What is denoted here?

• Hard work and strength

• MAXIBON in red letters

• A bite taken out of the ice cream

• Death and destruction

Who do you think the target audience is for this bar?

• Men

• Women

• Peruvians

• Pet owners

What are the connotations of the bold red capital letters?

• Strength and power

• Purity and women

• A bite taken out of the ice cream

• Relaxation and peace

What are the connotations of the blue colour of the icecream?

• The sky

• The ocean

• Calm

• Anger

What is the likely target audience for this product?

• Old men

• Young girls

• Teenagers

• Wealthy women