MKT. Qz The Jonesses

What type of product did the neighbors sell?

• Sports goods

• Beauty and face products

• Homemade food and drinks

• Golfing gear

What function of marketing could you identify in the first minute of the movie, while they are driving to the house?

• Distribution

• Selling

• Financing

• Information Managment

Mention 2 products that the "dad" sold

• Luxury Carss

• Golfing products

• Running shoes

• Google and Addidas stocks

Mention 2 products that the "son" promoted/sold

• Videogame console

• Punch

• Watches

• Cars

What are they selling according to KC (boss)?

• A life style

• High end products

• Quality of living

• A good reason to spend money

How will you divide groups if doing psycographic segmentation?

• By Language or population

• By Ocupation and of Income

• By attitudes and life style

• Engagement or usage purpose