MKT. Qz The Jonesses

What type of product did the neighbors sell?

• Sports goods

• Beauty and face products

• Homemade food and drinks

• Golfing gear

What function of marketing could you identify in the first minute of the movie, while they are driving to the house?

• Distribution

• Selling

• Financing

• Information Managment

Mention 2 products wants that the "dad" sold

• Luxury Carss

• Top of the line golfing products

• Comfortable running shoes

• High yeild stocks, like Google and Addidas

Mention 2 needs the products the "son" promoted/sold

• Entretainment -Videogame console

• Hydration - Punch

• Knowing the time - Cool Watches

• Transportation - Sport Cars

What are they selling according to KC (boss)?

• A life style

• High end products

• Quality of living

• A good reason to spend money

How will you divide groups if doing psycographic segmentation?

• By Language or population

• By Ocupation and of Income

• By attitudes and life style

• Engagement or usage purpose

Thinking of the function of marketing promotion, how is this concept shown in the movie:

• When the mom cooks dinner and says the mael if from a frozen food brand

• When the dad bring his friends to an car expo to show the new models out

• The the daughter goes to work in the marketing area

• When the son throws a party and sell tickets prmotiong the event