Marketing Applications - 3.01 Creative Thinking
Quiz
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Other
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10th - 12th Grade
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Medium
Eric Smith
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18 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following factors have resulted in a greater focus on new product ideas:
Less competition and shorter product life cycles
More competition and longer product life cycles
Less competition and longer product life cycles
More competition and shorter product life cycles
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
As a result of increased interest in health and fitness, businesses have developed many new goods and services, including wearable fitness devices and a diverse range of workout classes. This is an example of businesses developing new products in response to
touch points.
elasticity.
a trend
an opinion.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
To learn what customers need and want, marketers are very
closed-minded.
observant.
enthusiastic.
formal.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Marketable goods and services are often developed because an existing problem needs to be
protected
solved
provoked
created
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following are most likely to be complementary products:
Books and DVDs
Sweaters and sweatshirts
Silverware and dishes
Flashlights and lamps
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The Internet has replaced traditional newspapers as the primary source of news and information for many people. Internet news sites are an example of
lateral thinking.
programmed thinking.
complementary goods.
substitute goods.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Many small business owners channel their __________ into successful new products.
work orders
authority
weakness
strengths
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