Marketing Applications - 3.01 Creative Thinking

Marketing Applications - 3.01 Creative Thinking

10th - 12th Grade

18 Qs

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Marketing Applications - 3.01 Creative Thinking

Marketing Applications - 3.01 Creative Thinking

Assessment

Quiz

Other

10th - 12th Grade

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Created by

Eric Smith

Used 26+ times

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18 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following factors have resulted in a greater focus on new product ideas:

Less competition and shorter product life cycles

More competition and longer product life cycles

Less competition and longer product life cycles

More competition and shorter product life cycles

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

As a result of increased interest in health and fitness, businesses have developed many new goods and services, including wearable fitness devices and a diverse range of workout classes. This is an example of businesses developing new products in response to

touch points.

elasticity.

a trend

an opinion.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

To learn what customers need and want, marketers are very

          

closed-minded.

observant.

enthusiastic.

formal.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketable goods and services are often developed because an existing problem needs to be

          

protected

solved

provoked

created

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following are most likely to be complementary products:

           

Books and DVDs  

Sweaters and sweatshirts

Silverware and dishes

Flashlights and lamps

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The Internet has replaced traditional newspapers as the primary source of news and information for many people. Internet news sites are an example of

          

lateral thinking.

programmed thinking.   

complementary goods.

substitute goods.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Many small business owners channel their __________ into successful new products.

      

work orders

authority

weakness

strengths

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